The restaurant industry sees a widespread adoption of loyalty programs, with 57% of eateries implementing reward and loyalty schemes.
These programs significantly impact consumer behavior, causing members to visit 20% more often and spend 20% more compared to non-members. Furthermore, loyalty programs are pivotal for 41% of consumers in deciding where to dine.
To convey these insights more clearly, I’d like to share the most important restaurant loyalty program statistics that are crucial to note immediately. 🍴📈
Restaurant Loyalty Program Statistics: The Key Data
- 57% of restaurants have reward and loyalty programs.
- Loyalty program members visit restaurants 20% more frequently and spend 20% more than non-members.
- According to a 2021 survey, the percentage of customers who use at least one restaurant loyalty program increased from 43% to 47.4%.
- Customers would increase their spending at a restaurant by 35% if it offered a compelling loyalty program.
- 73% of customers would recommend a restaurant with a good loyalty program to their friends and family.
- According to 41% of consumers, loyalty programs encourage them to buy from restaurants.
- 40% of diners would increase their spending if they were a loyalty member.
- 47% of diners participate in at least one loyalty program.
- 51% of loyalty program members say they would continue to visit the restaurant even if the program was devalued or changed.
- 55% of customers frequent restaurants where they can earn rewards at least twice a month.
Sources: (Insider Intelligence, Qsr Magazine, Fsr Magazine, Incentivio, Kake, NCR, Restaurant Dive, Business Wire.)
Table of Contents
Reward Schemes Flourish with 57% of Restaurants Touting Loyalty Programs
Important takeaway:
| Insight from Data | Rationale |
| Majority of restaurants offer loyalty programs | The statistic suggests that more than half of the establishments see value in these initiatives. |
| Loyalty programs are becoming an industry standard | With 57% adoption, it indicates a competitive need to retain customers in this way. |
| Consumers likely expect loyalty benefits | Given the prevalence, diners might anticipate rewards as part of their dining experience. |
Source: Insider Intelligence
Restaurant Loyalty Members Dine 20% More, Spending a Hefty 20% Extra
Important takeaway:
| Insight from Data | Rationale |
| Loyalty programs drive increased visitation | The data clearly indicates that members of loyalty programs frequent restaurants more often than non-members. |
| Membership leads to higher spending | The 20% increase in expenditure shows that loyalty programs not only drive traffic but also enhance revenue. |
| Loyalty programs offer tangible ROI for restaurants | Given the higher frequency and spend of members, implementing loyalty initiatives can significantly benefit a restaurant’s bottom line. |
Source: Qsr Magazine
2021 Reveals Uptick in Restaurant Loyalty Usage: 43% to 47.4%
Important takeaway:
| Insight from Data | Rationale |
| Uptake of restaurant loyalty programs is on the rise | The data from 2021 indicates a growth in consumer engagement with these programs compared to previous years. |
| Nearly half of customers are program participants | With 47.4% usage, it underscores that a significant portion of the dining public sees value in loyalty memberships. |
| Restaurants need to adapt or risk being left behind | The increasing trend suggests restaurants without such programs might miss out on attracting a substantial customer segment. |
Source: Fsr Magazine
Compelling Loyalty Programs Could Spike Diner Spending by 35%
Important takeaway:
| Insight from Data | Rationale |
| Customers value loyalty programs | If there’s a potential 35% increase in spending due to a loyalty program, it shows customers see value in such schemes. |
| Investing in loyalty can boost revenue | A 35% increase is substantial; businesses can leverage this to enhance their revenue streams. |
| Loyalty programs can be a competitive edge | In a saturated market, offering a compelling loyalty program might be the factor that draws customers in and keeps them returning. |
Source: Incentivio
73% Eagerly Endorse Eateries with Stellar Loyalty Offerings
Important takeaway:
| Insight from Data | Rationale |
| Loyalty programs enhance customer advocacy | The fact that 73% of customers would actively recommend suggests a strong positive correlation between loyalty schemes and customer satisfaction. |
| Word-of-mouth is influenced by loyalty offers | Personal recommendations are highly influential in consumer behavior. By providing a good loyalty program, restaurants can leverage this form of organic marketing. |
| Retention and acquisition can be synergized | Not only can restaurants retain existing customers with loyalty programs, but they can also potentially acquire new ones through recommendations, amplifying their growth potential. |
Source: Incentivio
Loyalty Lures: 41% of Patrons Swayed by Restaurant Reward Schemes
Important takeaway:
| Insight from Data | Rationale |
| Loyalty programs drive purchasing decisions | The datum that 41% of consumers are swayed by loyalty programs underlines their effectiveness in influencing buying behaviors. |
| Loyalty is a differentiating factor for almost half the market | If nearly half the consumers consider loyalty programs pivotal in their choice, restaurants without such programs could be missing out on a substantial portion of the market. |
| It’s not just about food; it’s about rewards | While quality and taste are paramount, added benefits through loyalty programs provide an extra layer of appeal for many consumers. |
Source: Kake
Being a Loyalty Insider Pushes 40% of Diners to Splurge More
Important takeaway:
| Insight from Data | Rationale |
| Loyalty memberships drive higher consumer spend | The indication that 40% of diners would spend more as loyalty members underscores the financial benefits of these programs for businesses. |
| Loyalty schemes present a significant opportunity | Missing out on a potential 40% uplift in spending from a segment of diners would be a lost opportunity for growth and revenue enhancement. |
| Membership offers more than just savings | The willingness to spend more suggests that diners see added value in being a member, beyond just monetary savings or discounts. |
Source: NCR
Almost Half: 47% of Foodies Engage in At Least One Loyalty Program
Important takeaway:
| Insight from Data | Rationale |
| Loyalty programs have widespread adoption | With nearly half of all diners engaged in at least one program, it’s evident that these schemes are popular and resonate with consumers. |
| Market potential for expanding loyalty offerings | If 53% of diners are not part of any program, there exists a significant portion of the market that restaurants can target with new or improved loyalty initiatives. |
| Diners seek added value beyond the plate | The substantial 47% participation rate implies that diners are looking for more than just food—they want experiences, rewards, and incentives that loyalty programs can offer. |
Source: Restaurant Dive
Even if Devalued, 51% Loyalists Remain Committed to Their Go-to Eatery
Important takeaway:
| Insight from Data | Rationale |
| Loyalty programs create lasting bonds with members | Over half of the members’ willingness to stay implies that the relationship fostered is deeper than just the program’s immediate value. |
| Restaurants offer intrinsic value beyond loyalty incentives | If members are willing to stay despite changes, it suggests that restaurants provide other forms of value, whether it’s food quality, ambiance, or service. |
| Caution in program modifications is still crucial | While a majority might stay, nearly half could be influenced by changes to the program, indicating the need for careful consideration when altering loyalty schemes. |
Source: Business Wire
55% Relish Restaurants Offering Rewards, Visiting Twice Monthly or More
Important takeaway:
| Insight from Data | Rationale |
| Rewards act as consistent dining motivators | The fact that over half of the customers visit reward-offering restaurants multiple times a month showcases the compelling nature of these incentives. |
| Frequent dining is tied to loyalty schemes | The correlation between dining frequency and reward programs emphasizes the importance of loyalty initiatives in driving repeat business. |
| Restaurants with rewards have a competitive edge | In a competitive market, the ability to draw customers in regularly is invaluable. Those without reward schemes might be missing out on potential repeat visits. |
Source: Business Wire
More Data: https://www.onlinedasher.com/loyalty-program-statistics/
