About OnlineDasher

OnlineDasher covers consumer behaviour and online commerce: how people buy, what they abandon, what brings them back, and how those patterns shift year to year. The work is aimed at people who need a number they can put in front of someone else — analysts, journalists, and the teams who have to justify a decision.

That is why the sourcing rules are strict and public. Every figure names the organisation that produced it, the period it describes, and the date we last verified it. The full set of rules is on the methodology page.

Corrections and questions

If a figure looks wrong, or a source has moved or been withdrawn, tell us and we will fix the page and note the change.