Giveaways are a powerful tool in the world of marketing and sales. With a conversion rate of almost 34%, they outperform many other content strategies.
Additionally, when landing pages incorporate contest giveaways, they see a whopping 700% increase in email leads. Let me share the most important giveaway statistics and contest marketing implications you should be aware of right away. 📊🚀
Importance of Contest & Giveaway Statistics: The Key Data
- Giveaways have a conversion rate of nearly 34%, which is higher than other types of content.
- An average of over 34% of new customers are acquired through contests.
- Landing pages running a contest giveaway increased email leads by 700%.
- 45% of digital marketers agree that social media contests give them a good return on investment (ROI).
- 62% of businesses use giveaways to increase brand awareness.
- Instagram accounts that host giveaways grow 70% faster than those that do not.
- 32.5% of brands host one monthly giveaway, and 16.1% host two or three.
- 55.8% of brands run giveaways on multiple social media platforms, mostly Facebook and Instagram.
- 28.6% of brands run multiple contests per year but less than one giveaway per month.
Sources: (Easypromosapp, Agility PR Solutions, The UPS Store, Prweb,Outgrow, Game Marketing Genie)
32.5% Brands Opt for Single Monthly Giveaway, 16.1% Prefer 2-3
|Brands need to increase giveaway frequency||More than half of the brands host only one giveaway monthly, potentially limiting customer engagement.|
|Adoption of 2-3 monthly giveaways could differentiate||Only 16.1% of brands host two or three giveaways, creating an opportunity for competition outmaneuvering.|
|Analyzing the impact of giveaways is vital||The large disparity in giveaway frequency between brands suggests differing efficacy perceptions.|
Dual Platform Strategy: 55.8% Brands Run Giveaways on Facebook, Instagram
|Multi-platform strategy is essential for giveaways||Over half of brands utilize multiple social media platforms, indicating the significance of reaching diverse audiences.|
|Facebook and Instagram are key platforms||These platforms are predominantly used for giveaways, underscoring their potential for high engagement.|
|Brands must explore other social media platforms||The predominance of Facebook and Instagram implies potential untapped markets on less-used platforms.|
Source: Agility PR Solutions
Giveaways Achieve 34% Conversion Rate, Outperforming Other Content
|Prioritize giveaways in content strategy||They possess a high conversion rate, outperforming other content|
|Regularly host giveaways||Higher conversion rates mean higher chances of gaining customers|
|Analyze giveaways’ effectiveness||To ensure they maintain or improve this conversion rate|
The data suggest that giveaways are a significant component in a successful marketing strategy, boasting a conversion rate of 34%, higher than other types of content. As such, marketers should prioritize giveaways and continually assess their effectiveness.
Source: The UPS Store
28.6% Brands Execute Multiple Contests Annually, Sparse Monthly Giveaways
|Brands may benefit from frequent contests||Nearly one third of brands run multiple contests yearly, suggesting contests may hold significant value.|
|Giveaway frequency needs revisiting||The less than monthly giveaway rate among these brands indicates a potential underutilization of giveaways.|
|Striking a balance between contests and giveaways||The data implies the need to balance the number of contests and giveaways to optimize engagement.|
Men Dominate Contest Participation, Lead Women 53% to 47%
|Gender split in contest participation||A slightly higher percentage of men partake in contests compared to women.|
|Men more inclined towards competitive events||This could indicate a higher tendency for men to engage in competitive activities.|
|Women also represent a significant portion||Women constitute nearly half of contest participants, showing their interest as well.|
The data reveals a slight gender disparity in contest participation, with men showing marginally more inclination towards these competitive events. However, women also form a significant proportion, demonstrating broad interest across gender lines in such activities.
62.13% Game Giveaway Entrants Promote to Friends
|Leverage game giveaways||Majority of participants tend to share the promotion|
|Enhance word-of-mouth marketing||Participants discussing promotions increase brand awareness|
|Foster community building||Shared promotions foster a sense of community and engagement|
The statistics indicate that game giveaways are a powerful promotion tool, with over 62% of participants spreading the news of the promotion to their friends. This not only strengthens word-of-mouth marketing but also aids in the establishment of a community around the brand.
Source: Game Marketing Genie
45% Digital Marketers Validate Social Contests’ ROI
|Prioritize social media contests||Recognized by 45% of digital marketers as providing a good ROI|
|Invest in social engagement||Social media contests can improve customer interaction and loyalty|
|Monitor ROI from various sources||To optimize marketing strategies based on successful techniques|
The statistics suggest that social media contests have become a vital tool in digital marketing strategies. A considerable proportion of marketers (45%) acknowledge their effectiveness in yielding good ROI, demonstrating the potential value of this engagement strategy.
Source: Game Marketing Genie