Voice commerce has been making waves in the e-commerce sector. In just the last two years, its growth has shot up by 321.74%.
And if you think that’s impressive, projections suggest that by 2024, voice commerce will surpass the $30 billion mark, showing a 54.63% jump from its 2023 figures.
Let me share the most crucial voice commerce statistics and trends you should be aware of right away. 📈🗣️.
Voice Commerce Statistics: The Key Data
- Voice commerce growth has increased by 321.74% in just last two years (2021-2023).
- In 2024, voice commerce is expected to grow by 54.63%.
- Voice commerce transactions are expected to increase from 4.6 billion USD in 2021 to 19.4 billion USD in 2023.
- 22% of consumers make purchases directly through voice, and 17% have used it to reorder items.
- 71% of consumers prefer voice-placed queries rather than typing them.
- Over 45 million US consumers used voice technology during their online shopping experience in 2021, a 120% increase from 2018.
- 51% of those who shop via voice use it to research products.
- 60% of US e-commerce shoppers say they make daily or weekly purchases using their home voice smart assistants.
- On average, 80% of consumers who have made purchases with voice assistants are satisfied with their experience.
- By mid-2022, more than 27% of US consumers were using voice assistants to make online payments.
Sources: (Pwc, palo creative, Juniper Research, Omniaretail, ReadyCloud, Statista)
71% of Consumers Opt for Voice-Placed Queries Over Typing
|Emphasize voice technology||Majority of users prefer voice-based interactions, implying it’s vital to invest in this domain.|
|Prioritize voice search optimization||Given user preference, it is crucial to ensure your service is voice-search friendly.|
|Create user-friendly voice interfaces||Optimizing user experience with voice interactions can enhance customer satisfaction.|
|Incorporate voice tech in marketing strategies||Leverage voice technology to better engage with and reach your target audience.|
Over Half of Voice Shoppers Use the Tech for Product Research
|Prioritize voice search SEO||High percentage of voice shoppers use it for product research, indicating need for voice-optimized content.|
|Develop voice shopping features||With many using voice to research products, interactive shopping features could enhance experience.|
|Utilize voice for product demos||Given the prevalence of research, voice could be used to present product features and benefits.|
|Optimize product descriptions for voice||As voice is commonly used for research, clear, concise product descriptions are essential.|
Source: palo creative
Voice Commerce to Surge, Expected to Exceed $80B by 2023
|Increase investment in voice commerce||The growth indicates voice commerce is becoming an increasingly lucrative sector.|
|Stay updated with voice tech advancements||To capitalize on the voice commerce boom, keeping abreast of tech trends is essential.|
|Integrate voice commerce into business models||Given the growth projection, adopting voice commerce can enhance business profitability.|
|Strengthen security measures for voice transactions||With the expansion of voice commerce, ensuring secure transactions is increasingly important.|
Source: Juniper Research
42% of Global Online Users Made Monthly Purchases via Voice in 2019
|Streamline voice-assisted purchase process||A significant portion of online shoppers are already utilizing voice search monthly.|
|Regularly update voice search inventory||Frequent purchases via voice search call for constantly refreshed and updated product offerings.|
|Enhance user experience for voice shoppers||With a significant percentage using voice for purchases, improving their experience is vital.|
|Offer incentives for voice shopping||Encourage more frequent use of voice search for purchases by offering exclusive benefits or discounts.|
22% of Consumers Execute Direct Purchases through Voice Technology
|Improve direct purchase through voice||Given the notable percentage, direct voice purchasing capabilities should be optimized.|
|Integrate voice into reorder processes||The data indicates a need to ensure easy voice-assisted reordering for consumers.|
|Simplify voice purchase user interface||The trend towards direct voice purchases necessitates an intuitive and simple user interface.|
|Develop personalized voice shopping experiences||With reordering common, personalized product suggestions could enhance user experience.|
80% of Consumers Satisfied with Voice-Assistant Purchasing Experience
|Enhance voice assistant performance||High satisfaction indicates voice assistant shopping experience should be maintained or improved.|
|Leverage satisfied customers for promotion||Encourage satisfied users to share their positive experiences, aiding in word-of-mouth marketing.|
|Emphasize customer service via voice assistant||Given high satisfaction rates, voice assistants can effectively handle customer service tasks.|
|Monitor and adapt based on customer feedback||With most consumers satisfied, regular feedback checks can maintain and improve this satisfaction level.|
27% of U.S. Consumers Made Voice-Assistant Payments in Mid-2022
|Optimize voice assistant for payments||Significant user base suggests need for efficient, secure voice-enabled payment systems.|
|Ensure safety in voice-enabled transactions||With many consumers making voice payments, security measures should be a top priority.|
|Promote voice assistant usage for payments||Given the already significant adoption, marketing efforts can further increase this number.|
|Simplify the voice payment process||To support and increase the user base, an easy-to-use voice payment interface is essential.|