Voice commerce has been making waves in the e-commerce sector. In just the last two years, its growth has shot up by 321.74%.
And if you think that’s impressive, projections suggest that by 2024, voice commerce will surpass the $30 billion mark, showing a 54.63% jump from its 2023 figures.
Let me share the most crucial voice commerce statistics and trends you should be aware of right away. 📈🗣️.
Voice Commerce Statistics: The Key Data
- Voice commerce growth has increased by 321.74% in just last two years (2021-2023).
- In 2024, voice commerce is expected to grow by 54.63%.
- Voice commerce transactions are expected to increase from 4.6 billion USD in 2021 to 19.4 billion USD in 2023.
- 22% of consumers make purchases directly through voice, and 17% have used it to reorder items.
- 71% of consumers prefer voice-placed queries rather than typing them.
- Over 45 million US consumers used voice technology during their online shopping experience in 2021, a 120% increase from 2018.
- 51% of those who shop via voice use it to research products.
- 60% of US e-commerce shoppers say they make daily or weekly purchases using their home voice smart assistants.
- On average, 80% of consumers who have made purchases with voice assistants are satisfied with their experience.
- By mid-2022, more than 27% of US consumers were using voice assistants to make online payments.
Sources: (Pwc, palo creative, Juniper Research, Omniaretail, ReadyCloud, Statista)
Table of Contents
71% of Consumers Opt for Voice-Placed Queries Over Typing
Important takeaway:
| Emphasize voice technology | Majority of users prefer voice-based interactions, implying it’s vital to invest in this domain. |
| Prioritize voice search optimization | Given user preference, it is crucial to ensure your service is voice-search friendly. |
| Create user-friendly voice interfaces | Optimizing user experience with voice interactions can enhance customer satisfaction. |
| Incorporate voice tech in marketing strategies | Leverage voice technology to better engage with and reach your target audience. |
Source: Pwc
Over Half of Voice Shoppers Use the Tech for Product Research
Important takeaway:
| Prioritize voice search SEO | High percentage of voice shoppers use it for product research, indicating need for voice-optimized content. |
| Develop voice shopping features | With many using voice to research products, interactive shopping features could enhance experience. |
| Utilize voice for product demos | Given the prevalence of research, voice could be used to present product features and benefits. |
| Optimize product descriptions for voice | As voice is commonly used for research, clear, concise product descriptions are essential. |
Source: palo creative
Voice Commerce to Surge, Expected to Exceed $80B by 2023
Important takeaway:
| Increase investment in voice commerce | The growth indicates voice commerce is becoming an increasingly lucrative sector. |
| Stay updated with voice tech advancements | To capitalize on the voice commerce boom, keeping abreast of tech trends is essential. |
| Integrate voice commerce into business models | Given the growth projection, adopting voice commerce can enhance business profitability. |
| Strengthen security measures for voice transactions | With the expansion of voice commerce, ensuring secure transactions is increasingly important. |
Source: Juniper Research
42% of Global Online Users Made Monthly Purchases via Voice in 2019
Important takeaway:
| Streamline voice-assisted purchase process | A significant portion of online shoppers are already utilizing voice search monthly. |
| Regularly update voice search inventory | Frequent purchases via voice search call for constantly refreshed and updated product offerings. |
| Enhance user experience for voice shoppers | With a significant percentage using voice for purchases, improving their experience is vital. |
| Offer incentives for voice shopping | Encourage more frequent use of voice search for purchases by offering exclusive benefits or discounts. |
Source: Omniaretail
22% of Consumers Execute Direct Purchases through Voice Technology
Important takeaway:
| Improve direct purchase through voice | Given the notable percentage, direct voice purchasing capabilities should be optimized. |
| Integrate voice into reorder processes | The data indicates a need to ensure easy voice-assisted reordering for consumers. |
| Simplify voice purchase user interface | The trend towards direct voice purchases necessitates an intuitive and simple user interface. |
| Develop personalized voice shopping experiences | With reordering common, personalized product suggestions could enhance user experience. |
Source: ReadyCloud
80% of Consumers Satisfied with Voice-Assistant Purchasing Experience
Important takeaway:
| Enhance voice assistant performance | High satisfaction indicates voice assistant shopping experience should be maintained or improved. |
| Leverage satisfied customers for promotion | Encourage satisfied users to share their positive experiences, aiding in word-of-mouth marketing. |
| Emphasize customer service via voice assistant | Given high satisfaction rates, voice assistants can effectively handle customer service tasks. |
| Monitor and adapt based on customer feedback | With most consumers satisfied, regular feedback checks can maintain and improve this satisfaction level. |
Source: Pwc
27% of U.S. Consumers Made Voice-Assistant Payments in Mid-2022
Important takeaway:
| Optimize voice assistant for payments | Significant user base suggests need for efficient, secure voice-enabled payment systems. |
| Ensure safety in voice-enabled transactions | With many consumers making voice payments, security measures should be a top priority. |
| Promote voice assistant usage for payments | Given the already significant adoption, marketing efforts can further increase this number. |
| Simplify the voice payment process | To support and increase the user base, an easy-to-use voice payment interface is essential. |
Source: Statista
