Voice search has rapidly gained popularity, with around 3.25 billion people worldwide utilizing voice-activated search and assistants, and it has been instrumental in generating over $2 billion in sales.
Remarkably, 50% of the United States population engages with voice search on a daily basis.
Given this widespread adoption and impact, I’d like to share the most important voice search statistics that are crucial to note immediately. 🌐🗣️
Voice Search Statistics: The Key Data
- Around 3.25 billion people worldwide use voice-activated search and assistants.
- More than 1 billion voice searches are conducted each month.
- Over $2 billion in sales have already been generated by voice search.
- 50% of the United States population uses voice search daily.
- 43% of people shop online via voice-enabled devices.
- 71% of consumers prefer to conduct searches via voice instead of typing.
- 55% of people use voice search to locate local businesses.
- 51% of online shoppers use voice search to research products before making a purchase.
- 50% of voice search results use information from featured snippets.
- By 2023, voice commerce will be worth more than $80 billion per year.
Sources: (Aovup, Techjury, Linkedin, Upcity, Ready Cloud, Palo Creative, PR Newswire, Luigi’s Box, Web Fx, Juniper Research.)
Table of Contents
3.25 Billion People Globally Utilize Voice-Activated Search, Assistants
Important takeaway:
| Insight from Data | Rationale |
| Widespread adoption of voice search globally. | Nearly half the world’s population uses voice-activated tools. |
| Digital assistants are integral to daily life. | Billions rely on them for search and tasks, suggesting heavy reliance and trust. |
| Brands must optimize for voice search. | With such a vast user base, companies that don’t adapt risk missing out on significant opportunities. |
Source: Aovup
Monthly Voice Searches Exceed 1 Billion Mark Worldwide
Important takeaway:
| Insight from Data | Rationale |
| Voice search is a dominant search method. | Over a billion searches monthly highlights its prominence among internet users. |
| Continuous growth in voice technology adoption. | Consistent monthly usage suggests users are finding value and efficiency in voice searches. |
| Digital platforms must prioritize voice compatibility. | The volume of voice searches indicates an essential need for digital content to be voice-search friendly. |
Source: Techjury
Voice Search Drives Over $2 Billion in Sales to Date
Important takeaway:
| Insight from Data | Rationale |
| Voice search plays a significant role in e-commerce. | The massive $2 billion sales figure indicates a direct financial impact of voice search on consumer buying behavior. |
| Businesses should invest in voice commerce strategies. | Given the notable sales generated, not tapping into voice search could mean missed revenue opportunities. |
| Consumer trust in voice search is evident. | High sales figures suggest that users not only search but also trust voice platforms enough to make purchases. |
Source: Linkedin
Half of US Population Employs Voice Search on a Daily Basis
Important takeaway:
| Insight from Data | Rationale |
| Voice search is an integral part of Americans’ daily routine. | Half of the population using it daily highlights its ingrained role in everyday tasks and searches. |
| US businesses must prioritize voice search optimization. | With 50% of the population using this feature, businesses that neglect voice search risk alienating a large audience. |
| High potential for voice tech expansion in other activities. | The daily use by half the US population suggests other voice-activated technologies might also see similar adoption. |
Source: Upcity
Voice-Enabled Devices: 43% of Users Shop Online Via Voice Commands
Important takeaway:
| Insight from Data | Rationale |
| Voice-enabled shopping is rapidly becoming mainstream. | Almost half of the respondents are using voice to shop online, indicating a shift from traditional browsing methods. |
| Retailers must integrate voice technology into their platforms. | A significant portion of online shoppers prefer voice, so retailers that don’t adapt may lose out on this growing segment. |
| Consumer trust in voice for purchases is substantial. | The 43% adoption rate suggests that consumers find voice-enabled devices efficient and trustworthy for making online purchasing decisions. |
Source: Ready Cloud
Consumers’ New Preference: 71% Favor Voice Searches Over Typing
Important takeaway:
| Insight from Data | Rationale |
| Voice search is the preferred method for the majority. | Over two-thirds of consumers opting for voice indicates a significant behavioral shift in how users interact with technology. |
| User experience optimization should focus on voice. | With 71% favoring voice, platforms and businesses need to ensure their user experience is tailored to voice search preferences. |
| Voice technology’s ease and efficiency are evident. | The overwhelming preference suggests that consumers find voice search to be more convenient and efficient than typing. |
Source: Palo Creative
Local Business Boom: 55% Utilize Voice Search for Local Discovery
Important takeaway:
| Insight from Data | Rationale |
| Voice search is crucial for local business discovery. | Over half of the users employing voice for local searches highlights the importance of voice search in connecting with nearby businesses. |
| Local businesses must optimize for voice search. | Given the significant percentage, not being voice-search friendly could mean missed opportunities for local customer engagement. |
| The convenience of voice is pivotal for on-the-go queries. | The data suggests that people likely use voice search when they are mobile and need quick answers about local businesses. |
Source: PR Newswire
51% of Shoppers Turn to Voice Search for Pre-Purchase Research
Important takeaway:
| Insight from Data | Rationale |
| Voice search is integral to the pre-purchase journey. | With over half of online shoppers using voice for research, it plays a pivotal role in influencing purchasing decisions. |
| E-commerce platforms should prioritize voice optimization. | The significant percentage underscores the need for online retailers to ensure their content is accessible and relevant for voice search queries. |
| Consumers value voice for its convenience in product research. | The preference for voice suggests that shoppers find it efficient and user-friendly when gathering information before buying. |
Source: Luigi’s Box
Featured Snippets Power 50% of Voice Search Results
Important takeaway:
| Insight from Data | Rationale |
| Featured snippets are central to voice search results. | With half of the voice search results sourcing from snippets, it’s evident that they play a crucial role in determining voice search responses. |
| SEO strategies must prioritize snippet optimization. | Given the heavy reliance on featured snippets, businesses must tailor their content to secure these coveted positions for better voice visibility. |
| Voice search prioritizes concise, relevant information. | The utilization of featured snippets suggests that voice search algorithms favor direct, authoritative answers to user queries. |
Source: Web Fx
Voice Commerce Forecasted to Skyrocket to $80 Billion Annually by 2023
Important takeaway:
| Insight from Data | Rationale |
| Voice commerce is rapidly becoming a major market force. | The staggering $80 billion valuation indicates the vast and growing influence of voice-activated shopping on the global e-commerce landscape. |
| Businesses must urgently adopt voice commerce capabilities. | Given the projected worth, companies that don’t integrate voice technologies might miss a substantial portion of market revenue. |
| Consumers are increasingly trusting voice for high-value transactions. | Such a high valuation suggests a significant number of consumers are not just using, but also trusting voice technology with their purchases. |
Source: Juniper Research
