Voice assistants are shaping our digital experiences, with 4.2 billion in use globally.
In 2022, 46.9% of US adults embraced this technology, a figure projected to rise to 48.2% by 2025. With the user base anticipated to hit 157.1 million in 2026, the role of voice assistants is undeniably expanding.
To keep you informed about this evolving technology, let me share the most crucial voice assistant statistics you should be aware of right away. 🌐🗣️
Voice Assistant Statistics: The Key Data
- As of the latest data, there are 4.2 billion voice assistants in use.
- 46.9% of US adults used a voice assistant in 2022, and 48.2% by 2025.
- The US had 142 million voice assistant users in 2022.
- The number of US voice assistant users is forecast to increase to 157.1 million in 2026.
- Voice assistant application market was $3.53 billion in 2022 and is expected to grow 28.7% from 2023 to 2029.
- Siri and Google Assistant are the most popular voice assistants, each with 36% of users.
- On average, voice assistants can answer 93.7% of all search queries.
- 72% of people use voice search via their personal digital assistant.
- 93% of consumers are satisfied with their voice assistants.
- 35% of Americans use voice assistants to check the weather and news on a daily basis.
Sources: (Statista, Insider Intelligence, Globe Newswire, Serp Watch, Demand Sage, Search Engine Journal, PWC, Truelist.)
Table of Contents
4.2 Billion Voice Assistants in Use Globally: Latest Data Reveals
Important takeaway:
| Insight from Data | Rationale |
| Voice assistants have achieved global ubiquity | With 4.2 billion units in use, it’s clear that voice assistants have penetrated households and industries worldwide at an unprecedented scale. |
| Rapid technological adoption is at play | Such a vast number indicates not only acceptance but a rapid integration of voice technology into daily routines and systems. |
| Businesses must consider voice-first strategies | Given the widespread utilization of voice assistants, there’s a pressing need for businesses to develop voice-adaptive content and services. |
Source: Statista
By 2025, Nearly Half of US Adults to Use Voice Assistants
Important takeaway:
| Insight from Data | Rationale |
| Steady growth in voice assistant usage | The data shows a consistent increase in the percentage of US adults utilizing voice assistants, illustrating the evolving technological landscape. |
| Adoption rate nearing half the adult population | Approaching the 50% mark by 2025 suggests that voice technology is not a fleeting trend, but a staple in the lives of a significant portion of the population. |
| Opportunity for businesses to voice-enable services | The growing prevalence indicates a substantial market segment that businesses can cater to by optimizing for voice interactions and commands. |
Source: Insider Intelligence
US Voice Assistant Users Surpass 142 Million in 2022
Important takeaway:
| Insight from Data | Rationale |
| Voice technology has a vast user base | With 142 million users in 2022, it’s evident that voice assistants have become an integral part of many Americans’ daily technological interactions. |
| Critical mass achieved in voice adoption | Such a substantial number underscores the mainstream acceptance and dependency on voice technology within the US. |
| Immense potential for voice-centric businesses | The expansive user base provides a fertile ground for businesses to introduce or expand voice-optimized services and products. |
Source: Statista
US Voice Assistant Users Projected to Hit 157.1 Million by 2026
Important takeaway:
| Insight from Data | Rationale |
| Continued growth in voice technology adoption | The prediction of 157.1 million users by 2026 showcases the sustained momentum and growing reliance on voice assistants in the US. |
| Voice platforms are increasingly indispensable | The rising numbers indicate that voice assistants are evolving from being just a convenience to an essential tool in daily life. |
| A broader landscape for voice-first innovations | The expanding user base presents businesses with a compelling reason to develop or further refine voice-centric products and services. |
Source: Statista
Voice Assistant Market to Surge 28.7% from 2023-2029; Valued at $3.53 Billion in 2022
Important takeaway:
| Insight from Data | Rationale |
| Voice application is a burgeoning market | Starting at $3.53 billion in 2022 and forecasted to grow at 28.7% annually, the voice assistant application market is manifestly on an upward swing. |
| Sustained high growth foreseen for the sector | A compound growth rate of 28.7% from 2023 to 2029 illustrates the industry’s durability and potential to be a dominant tech sector. |
| A pressing call for businesses to invest in voice tech | Given the rapid expansion rate, businesses must recognize and capitalize on the opportunities presented by the voice application space. |
Source: Globe Newswire
Siri, Google Assistant Dominate: Both Claim 36% User Base
Important takeaway:
| Insight from Data | Rationale |
| Siri and Google Assistant are industry frontrunners | Both securing 36% of users, it’s evident that Siri and Google Assistant have established themselves as the principal choices in the voice assistant realm. |
| A competitive voice assistant landscape is evident | The equal distribution of users between the two platforms signifies a robust competition, requiring constant innovation to retain or grow user base. |
| Businesses must be platform-agnostic in integrations | Given the shared dominance, companies aiming to engage with voice assistant users should ensure compatibility and optimization for both platforms. |
Source: Serp Watch
Voice Assistants Capable of Answering 93.7% Search Queries
Important takeaway:
| Insight from Data | Rationale |
| Voice assistants are nearing complete search proficiency | With an average success rate of 93.7% in answering queries, voice assistants demonstrate a remarkable level of accuracy and effectiveness. |
| Traditional search mechanisms face competition | The high success rate emphasizes that voice search is not just an alternative but a formidable competitor to traditional text-based searches. |
| Continuous refinement and updates are essential | To bridge the remaining gap and achieve near-perfect response rates, constant technological enhancement and knowledge expansion are imperative. |
Source: Demand Sage
72% Opt for Voice Search via Digital Personal Assistants
Important takeaway:
| Insight from Data | Rationale |
| Dominance of personal digital assistants in voice search | The fact that 72% of individuals utilize their personal digital assistants for voice search underscores the device’s centrality in this domain. |
| Transition from traditional to voice-activated searches | Such a significant percentage indicates a shift from conventional search methods to more intuitive, voice-driven interactions. |
| Businesses must optimize for voice-centric search queries | Given the prominence of voice search on personal devices, there’s a pressing need for content and platforms to be voice-search friendly. |
Source: Search Engine Journal
Consumer Satisfaction Soars: 93% Pleased with Voice Assistants
Important takeaway:
| Insight from Data | Rationale |
| Overwhelmingly positive reception of voice assistants | A satisfaction rate of 93% makes it clear that voice assistants have successfully met or exceeded the majority of users’ expectations. |
| A maturing voice technology market | Such high satisfaction implies that the voice assistant industry has evolved to offer reliable, efficient, and user-friendly experiences. |
| Brands must maintain high-quality experiences | Given the current satisfaction levels, companies in this space must consistently innovate and refine to uphold and elevate user contentment. |
Source: PWC
35% of Americans Use Assistants Daily for Weather, News Updates
Important takeaway:
| Insight from Data | Rationale |
| Voice assistants are integral to daily routines | The fact that 35% of Americans rely on voice assistants daily for weather and news showcases the technology’s embedded role in everyday life. |
| Convenience and immediacy drive voice assistant usage | Such frequent utilization implies that users find voice assistants efficient and easily accessible for quick, daily information updates. |
| Opportunities for content providers to voice-optimize | Given this usage pattern, news and weather agencies have a compelling reason to further optimize their content for voice search and delivery. |
Source: Truelist
