TikTok’s influence on shopping habits is becoming more evident. 58.2% of TikTok users said they used the platform for shopping inspiration.
The evolution is clear: while in 2022 only 9.6% of users made purchases through TikTok, that number is predicted to jump to 33.3% in 2023. Moreover, 49% of its users admit that TikTok plays a role in shaping their purchasing choices.
Let me share the most crucial TikTok shop statistics and TikTok shopping trends you should be aware of right away. 🎵🛍️📊
Tiktok Shop Statistics: The Key Data
- 33.3% of TikTok users will make purchases via the platform in 2023, up from 9.6% in 2022, and by 2026, that number will jump to 39.9%.
- TikTok accounts for 30% to 40% of the 80% increase in offline sales from their digital marketing efforts for some brands.
- 78% of small business owners reported that TikTok ads have a positive ROI.
- Consumer spending on TikTok has surpassed $2.5 billion globally.
- TikTok plans to generate up to $20 billion in merchandise sales through TikTok Shop this year, up from $4.4 billion last year.
- 78% of small businesses say TikTok ads drive profits.
- 55% of TikTok users had actually made a purchase after seeing a brand or product on the platform.
- 50% of TikTok users have bought something after watching a TikTok Live.
- 49% of TikTok users say the platform helped them make purchasing decisions.
Tiktok Shopping Trends
- 58.2% of TikTok users said they used the platform for shopping inspiration.
- 39.1% Tiktok users actively look for products to shop in my feeds, stores, etc.
- 48% use Tiktok for information gathering on product purchases.
- 45% of Tiktok users shop based on paid influencer recommendations.
- 55% of TikTok users had actually made a purchase after seeing a brand or product on the platform
Sources: (Insider Intelligence, Adweek, Student Beans, Statista, TikTok)
TikTok User Purchases to Soar from 5.7% in 2020 to 39.9% by 2026
|Increase investment in TikTok eCommerce||The significant growth rate shows TikTok’s emerging potential as a shopping platform.|
|Develop marketing strategies for TikTok||As the platform grows in popularity for purchases, tailored strategies could yield significant results.|
|Prepare for future expansion||With projections suggesting further growth, strategies should consider long-term potential on TikTok.|
Source: Insider Intelligence
49% of TikTok Users Say Platform Guides Purchase Decisions
|Leverage TikTok for product promotion||The platform plays a significant role in influencing user purchasing decisions.|
|Incorporate user testimonials and reviews||Users could be swayed by others’ positive experiences shared on TikTok.|
|Utilize TikTok trends for marketing||Viral trends can be used creatively to influence purchase decisions.|
55% of TikTok Users Make Purchases After Brand Exposure
|Increase brand visibility on TikTok||The data suggests strong conversion rates from product exposure to actual purchases.|
|Use product demonstrations on TikTok||Seeing products in use can effectively influence users to purchase.|
|Collaborate with TikTok influencers||Influencers could effectively drive product visibility and sales on the platform.|
Source: Student Beans
Shopping Inspiration Sought by 58.2% TikTok Users
|Publish inspiring content on TikTok||The platform is used by a majority of users to find shopping inspiration.|
|Promote innovative and creative products||Unique and innovative products could drive inspiration-based purchases.|
|Showcase varied use-cases of products||Demonstrating diverse uses can inspire users and stimulate purchase decisions.|
39.1% TikTok Users Actively Seek Shopping Opportunities on Feed
|Enhance product visibility on TikTok||A large portion of users actively seek products, emphasizing the need for product promotion.|
|Optimize product placement in feeds and stores||Strategic product placement can cater to active product-seeking behavior.|
|Personalize shopping experience on TikTok||Personalized feeds could cater to users who actively search for products.|
48% Utilize TikTok for Product Purchase Information Gathering
|Provide comprehensive product information on TikTok||Nearly half of users gather product information on TikTok, making detailed descriptions crucial.|
|Showcase product features via TikTok content||Videos detailing product usage can help inform potential buyers.|
|Encourage user-generated content||Users can share their product experiences, providing valuable information for others.|
Influencer Recommendations Drive 45% of TikTok User Purchases
|Collaborate with TikTok influencers||The data suggests that influencer partnerships can be a powerful tool in driving sales.|
|Invest in influencer marketing campaigns||A significant portion of users shop based on influencer recommendations.|
|Carefully select influencers aligned with brand||Aligning with the right influencers can ensure authentic and effective promotion.|
TikTok Live Prompts 50% of Users to Make a Purchase
|Leverage TikTok Live for product promotion||The platform’s live feature is highly effective at driving immediate purchases.|
|Conduct live demonstrations and Q&As||Interactive content can provide immediate value and boost conversions.|
|Partner with influencers for live sessions||Influencer-led live sessions can attract larger audiences and increase sales.|