TikTok’s influence on shopping habits is becoming more evident. 58.2% of TikTok users said they used the platform for shopping inspiration.
The evolution is clear: while in 2022 only 9.6% of users made purchases through TikTok, that number is predicted to jump to 33.3% in 2023. Moreover, 49% of its users admit that TikTok plays a role in shaping their purchasing choices.
Let me share the most crucial TikTok shop statistics and TikTok shopping trends you should be aware of right away. 🎵🛍️📊
Tiktok Shop Statistics: The Key Data
- 33.3% of TikTok users will make purchases via the platform in 2023, up from 9.6% in 2022, and by 2026, that number will jump to 39.9%.
- TikTok accounts for 30% to 40% of the 80% increase in offline sales from their digital marketing efforts for some brands.
- 78% of small business owners reported that TikTok ads have a positive ROI.
- Consumer spending on TikTok has surpassed $2.5 billion globally.
- TikTok plans to generate up to $20 billion in merchandise sales through TikTok Shop this year, up from $4.4 billion last year.
- 78% of small businesses say TikTok ads drive profits.
- 55% of TikTok users had actually made a purchase after seeing a brand or product on the platform.
- 50% of TikTok users have bought something after watching a TikTok Live.
- 49% of TikTok users say the platform helped them make purchasing decisions.
Tiktok Shopping Trends
- 58.2% of TikTok users said they used the platform for shopping inspiration.
- 39.1% Tiktok users actively look for products to shop in my feeds, stores, etc.
- 48% use Tiktok for information gathering on product purchases.
- 45% of Tiktok users shop based on paid influencer recommendations.
- 55% of TikTok users had actually made a purchase after seeing a brand or product on the platform
Sources: (Insider Intelligence, Adweek, Student Beans, Statista, TikTok)
Table of Contents
TikTok User Purchases to Soar from 5.7% in 2020 to 39.9% by 2026
Important takeaway:
| Increase investment in TikTok eCommerce | The significant growth rate shows TikTok’s emerging potential as a shopping platform. |
| Develop marketing strategies for TikTok | As the platform grows in popularity for purchases, tailored strategies could yield significant results. |
| Prepare for future expansion | With projections suggesting further growth, strategies should consider long-term potential on TikTok. |
Source: Insider Intelligence
49% of TikTok Users Say Platform Guides Purchase Decisions
Important takeaway:
| Leverage TikTok for product promotion | The platform plays a significant role in influencing user purchasing decisions. |
| Incorporate user testimonials and reviews | Users could be swayed by others’ positive experiences shared on TikTok. |
| Utilize TikTok trends for marketing | Viral trends can be used creatively to influence purchase decisions. |
Source: Adweek
55% of TikTok Users Make Purchases After Brand Exposure
Important takeaway:
| Increase brand visibility on TikTok | The data suggests strong conversion rates from product exposure to actual purchases. |
| Use product demonstrations on TikTok | Seeing products in use can effectively influence users to purchase. |
| Collaborate with TikTok influencers | Influencers could effectively drive product visibility and sales on the platform. |
Source: Student Beans
Shopping Inspiration Sought by 58.2% TikTok Users
Important takeaway:
| Publish inspiring content on TikTok | The platform is used by a majority of users to find shopping inspiration. |
| Promote innovative and creative products | Unique and innovative products could drive inspiration-based purchases. |
| Showcase varied use-cases of products | Demonstrating diverse uses can inspire users and stimulate purchase decisions. |
Source: Statista
39.1% TikTok Users Actively Seek Shopping Opportunities on Feed
Important takeaway:
| Enhance product visibility on TikTok | A large portion of users actively seek products, emphasizing the need for product promotion. |
| Optimize product placement in feeds and stores | Strategic product placement can cater to active product-seeking behavior. |
| Personalize shopping experience on TikTok | Personalized feeds could cater to users who actively search for products. |
Source: Statista
48% Utilize TikTok for Product Purchase Information Gathering
Important takeaway:
| Provide comprehensive product information on TikTok | Nearly half of users gather product information on TikTok, making detailed descriptions crucial. |
| Showcase product features via TikTok content | Videos detailing product usage can help inform potential buyers. |
| Encourage user-generated content | Users can share their product experiences, providing valuable information for others. |
Source: Statista
Influencer Recommendations Drive 45% of TikTok User Purchases
Important takeaway:
| Collaborate with TikTok influencers | The data suggests that influencer partnerships can be a powerful tool in driving sales. |
| Invest in influencer marketing campaigns | A significant portion of users shop based on influencer recommendations. |
| Carefully select influencers aligned with brand | Aligning with the right influencers can ensure authentic and effective promotion. |
Source: Statista
TikTok Live Prompts 50% of Users to Make a Purchase
Important takeaway:
| Leverage TikTok Live for product promotion | The platform’s live feature is highly effective at driving immediate purchases. |
| Conduct live demonstrations and Q&As | Interactive content can provide immediate value and boost conversions. |
| Partner with influencers for live sessions | Influencer-led live sessions can attract larger audiences and increase sales. |
Source: TikTok
