Starbucks illustrates the success of customer loyalty with a 15% year-on-year increase in active membership in the United States in 2023, totaling nearly 31 million active members. 

These loyalty members account for 41% of Starbucks’ sales in the United States

To provide you with a clearer perspective, let me share the most crucial Starbucks loyalty program statistics you should be aware of right away. ☕📊

Starbucks Customer Loyalty Statistics: The Key Data

  • Starbucks loyalty members spend 3X more than non-members and visit more often.
  • 41% of Starbucks’s U.S. sales are contributed by its loyalty members.
  • Starbucks Rewards has nearly 31 million active members.
  • In 2023, active membership in the United States increased by 15% year on year.
  • Starbucks’ loyalty program has averaged a 16% year-over-year growth.
  • Starbucks rewards members are 5.6 times more likely to visit a Starbucks every day.
  • Starbucks received a 78 on the American Customer Satisfaction Index (ACSI) in 2022.
  • 21% of Starbucks customers returned within three days, with 10% returning within one day.
  • 71% of Starbucks app users went to a store at least once a week.
  • Starbucks has a higher customer retention rate of 44% than the industry average of 25%.

Sources: (Usa Today, Skift, Pymnts, Smile, Alchemer, Statista, Page Fly, Harvard, Mjv Innovation.)

Starbucks Loyalty Members Outspend Non-Members by 3X, Frequenting More Often

Important takeaway:

Insight from DataRationale
Loyalty membership significantly amplifies consumer spendA tripling in spending by loyalty members in comparison to non-members illustrates the immense financial impact of Starbucks’ loyalty program.
Loyalty schemes drive both increased frequency and spendingThe mention of “visit more often” coupled with the spending data indicates that loyalty programs enhance both visit frequency and the average spend per visit.
Starbucks sets a benchmark for loyalty program effectivenessTheir success with loyalty members can serve as an industry model, showcasing the potential returns from well-structured and appealing loyalty schemes.

Source: Usa Today

A Staggering 41% of Starbucks’s U.S. Revenue Comes from Loyalty Affiliates

Important takeaway:

Insight from DataRationale
Loyalty members are a major revenue source for StarbucksThe data suggests that almost half of Starbucks’s U.S. sales are driven by its loyalty members, highlighting their economic importance.
Loyalty programs yield high returns on investmentAchieving 41% of total sales from members indicates that the resources Starbucks invests in its loyalty program are met with substantial returns.
Prioritizing loyalty can be a cornerstone of financial successThis significant contribution underscores that for businesses like Starbucks, building and maintaining a robust loyalty program can be integral to financial growth and stability.

Source: Skift

Starbucks Rewards Touts a Robust 31 Million Active Membership

Important takeaway:

Insight from DataRationale
Starbucks Rewards enjoys vast membershipThe sheer number—nearly 31 million active members—signifies the program’s massive popularity and the brand’s ability to attract and retain customers.
Loyalty program scale can mirror brand successThe size of the membership base reflects not just the program’s effectiveness, but also Starbucks’s overall brand strength and market position.
Massive member numbers present ongoing opportunitiesWith such a large member base, Starbucks has continuous opportunities for targeted marketing, product launches, and feedback collection to further enhance its offerings.

Source: Pymnts

2023 Sees Starbucks’s U.S. Active Membership Surge by 15%

Important takeaway:

Insight from DataRationale
Significant surge in active memberships.A 15% increase year on year is a substantial growth, indicating an upward trend in active membership in the U.S.
Membership-based services or platforms are gaining popularity.Such an increase suggests that more people are finding value in joining or continuing memberships, possibly due to better offerings or benefits.
Potential economic growth or stability in sectors reliant on memberships.A surge in active memberships can be an indicator of a booming economy or a stabilized one where people are willing to invest in memberships.

Source: Pymnts

Year-Over-Year, Starbucks Loyalty Program Celebrates a 16% Growth Trend

Important takeaway:

Insight from DataRationale
Consistent Growth in Loyalty ProgramThe 16% year-over-year growth indicates a steady rise, suggesting that the program remains appealing to customers year after year.
Enhanced Customer EngagementSuch growth figures often correlate with improved customer retention and frequent interactions, hinting at strong brand loyalty.
Potential Boost in Revenue and ProfitabilityA growing loyalty program typically signifies increased repeat purchases, which can lead to higher revenue and profits.

Source: Smile

Daily Starbucks Craving? Reward Members are 5.6 Times More Likely to Succumb

Important takeaway:

Insight from DataRationale
Significant daily visitation by members.The high likelihood ratio suggests that rewards members are not only casual visitors but consistent daily patrons.
Rewards program may drive loyalty.Such a substantial difference in visitation frequency indicates the rewards program might be a powerful tool for fostering customer loyalty.
Targeting non-members could boost revenue.Given the vast difference in visit frequency between members and non-members, there’s a potential for increased revenue if non-members were converted to members.

Source: Alchemer

On 2022’s ACSI, Starbucks Clinches a Noteworthy 78 Score

Important takeaway:

Insight from DataRationale
Starbucks scores below industry averageIf the industry average is higher than 78, Starbucks is lagging behind some of its competitors in customer satisfaction.
Opportunity for service improvementA score of 78 out of 100 indicates there’s room for Starbucks to enhance its service and meet customer expectations better.
Strong foundation for brand loyaltyWhile there’s room for improvement, a score of 78 suggests a significant number of customers are satisfied, which can be the basis for strong brand loyalty.

Source: Statista

Rapid Returns: 21% Starbucks Patrons Return in Three Days, 10% in Just One

Important takeaway:

Insight from DataRationale
Rapid return rate within a day10% of Starbucks customers come back in just 24 hours, indicating strong customer loyalty or daily routines.
Majority return in the short-term21% come back within three days, suggesting a significant portion views Starbucks as a frequent destination.
Notable portion not returning quicklyThe fact that 79% don’t return within three days implies there may be occasional customers or room for improved retention.

Source: Page Fly

71% of Starbucks App Enthusiasts Drop by Weekly, Showcasing Brand Appeal

71% of Starbucks app users went to a store at least once a week

Important takeaway:

Insight from DataRationale
High weekly in-store engagement71% of app users visit a Starbucks store weekly, indicating that the app might be driving regular store visits or catering to already loyal customers.
App users potentially core customersThis frequency suggests that app users are not just casual Starbucks customers but possibly core patrons with established routines.
Opportunity to target the remaining 29%With 29% not visiting weekly, there’s potential for engagement strategies to increase their in-store visits.

Source: Harvard

Starbucks Touts an Impressive 44% Retention, Besting 25% Industry Average

Important takeaway:

Insight from DataRationale
Starbucks leads in retentionAt 44%, Starbucks’ retention rate significantly surpasses the industry average, underscoring its exceptional customer loyalty.
Potential industry benchmarkThis differential indicates that Starbucks could serve as a model for best practices in customer retention within the industry.
Opportunity to further bridge the gapWhile leading, there’s still room to target the 56% of customers not retained and further distance Starbucks from industry norms.

Source: Mjv Innovation

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