Let me start with some important online vs in-store shopping statistics and facts.   

Key Findings: Shopping Online vs in Store Statistics

  • 40% of consumers make an in-store purchase at least once a week, compared to 27% who make an online purchase at least once a week.
  • 67% of millennials prefer online shopping to in-store shopping compared to 72% seniors prefer in store shopping.  
  • Currently, about 20% of all retail sales happen online compared to 80% in physical stores. 
  • 52% of Gen Z in the US prefer to shop online, while 48% prefer to shop in-store. 
  • 81% of retail shoppers conduct online research before buying. 
  • Physical stores are growing at a rate of 18.5%, while e-commerce is growing at a rate of 14.2%.
  • 42% of holiday shoppers will research and buy online, while 23% will shop in-store.

Sources: (PWC, Statista, Tidio, GWI, General Electric, Census, Bigcommerce)

In-Store Shopping Still Dominates Weekly Purchases: 40% to 27%

Important takeaway:

Brick-and-mortar stores remain vitalConsumers frequently visiting physical stores indicate ongoing relevance and consumer preference.
Balancing in-store and online presence is crucialThe significant percentage of weekly online shoppers highlights the importance of a robust digital strategy.
Opportunities exist for increased online conversionThe gap between online and in-store shoppers suggests room for growth in e-commerce initiatives.
Regular customer engagement is necessaryFrequent shopping behaviors emphasize the need for sustained marketing efforts.

Source: PWC

Online Shopping Favoured by 67% Millennials, Seniors Stick to Stores at 72%

Important takeaway:

Generational preferences affect shopping modeMillennials tend towards online, while seniors lean towards in-store experiences.
Digital strategies should target younger demographicsHigh online preference among millennials underlines their digital affinity.
In-store experiences should cater to senior shoppersSeniors’ preference for physical shopping calls for age-friendly store services.
Tailored marketing for distinct age groups is keyDivergent preferences indicate the need for age-specific marketing strategies.

Source: Statista

Physical Stores Hold Strong with 80% of Total Retail Sales

Important takeaway:

Traditional retail remains the dominant sales platformThe majority of sales happening in-store signify the vitality of physical retail.
Online retail retains a significant market segmentA sizeable fraction of sales online denotes the impact of e-commerce.
Opportunity exists to expand online salesThe current ratio suggests potential for increased online retail growth.
Dual presence in-store and online is essentialThe division of sales demonstrates the necessity for an omni-channel approach.

Source: Tidio

52% of Gen Z Prefers Online Shopping, 48% Stays In-Store

Important takeaway:

Gen Z shows balanced online and in-store preferencesThis split indicates Gen Z’s comfort with both physical and digital shopping.
Flexible retail strategies are crucial for Gen ZThe close percentages highlight the need for a seamless omni-channel experience.
Online shopping is slightly more preferred by Gen ZThe slight edge towards online should inform targeted digital initiatives.
In-store experiences matter to Gen ZThe significant in-store preference points to the importance of effective brick-and-mortar operations.

Source: GWI

81% of Shoppers Research Online Before Making Purchase

81% of retail shoppers conduct online research before buying

Important takeaway:

Shoppers increasingly rely on digital informationMajority researching online before buying signifies the digital shift in consumer habits.
Importance of a strong online presenceHigh online research prevalence underscores the need for retailers to maintain comprehensive digital platforms.
Influence of online content on purchase decisionsThis trend highlights the persuasive power of online content on consumer decisions.
Need for accurate, engaging online product informationThe data suggests that effective product presentation online can drive in-store sales.

Source: General Electric

Brick-and-Mortar Stores Grow 18.5%, Outpacing E-Commerce at 14.2%

Important takeaway:

Physical retail is not only relevant, but growingThe growth rate indicates that brick-and-mortar stores retain significant appeal.
E-commerce continues to expandDespite slower growth, e-commerce is still on an upward trajectory.
Balancing physical and online presence remains keyGrowth in both areas underscores the importance of a dual retail strategy.
Need to understand factors driving physical store growthThe higher growth rate for physical stores suggests room for analysis and understanding.

Source: Census

42% Holiday Shoppers Opt for Online Research and Purchase

Important takeaway:

Online shopping dominates holiday purchasesThe high percentage of online shoppers underscores digital retail’s role during peak seasons.
In-store experiences still matter during holidaysDespite lower percentage, a significant number still prefer in-store holiday shopping.
Importance of a strong e-commerce strategy for holidaysHigh online shopper numbers demand robust digital marketing campaigns.
Tailored strategies for holiday seasons are necessaryDifferences in shopping behaviors during holidays point to the need for season-specific retail plans.

Source: Bigcommerce

Shopping Online vs in Store Statistics

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