Let me start with some important online vs in-store shopping statistics and facts.
Key Findings: Shopping Online vs in Store Statistics
- 40% of consumers make an in-store purchase at least once a week, compared to 27% who make an online purchase at least once a week.
- 67% of millennials prefer online shopping to in-store shopping compared to 72% seniors prefer in store shopping.
- Currently, about 20% of all retail sales happen online compared to 80% in physical stores.
- 52% of Gen Z in the US prefer to shop online, while 48% prefer to shop in-store.
- 81% of retail shoppers conduct online research before buying.
- Physical stores are growing at a rate of 18.5%, while e-commerce is growing at a rate of 14.2%.
- 42% of holiday shoppers will research and buy online, while 23% will shop in-store.
Sources: (PWC, Statista, Tidio, GWI, General Electric, Census, Bigcommerce)
In-Store Shopping Still Dominates Weekly Purchases: 40% to 27%
|Brick-and-mortar stores remain vital||Consumers frequently visiting physical stores indicate ongoing relevance and consumer preference.|
|Balancing in-store and online presence is crucial||The significant percentage of weekly online shoppers highlights the importance of a robust digital strategy.|
|Opportunities exist for increased online conversion||The gap between online and in-store shoppers suggests room for growth in e-commerce initiatives.|
|Regular customer engagement is necessary||Frequent shopping behaviors emphasize the need for sustained marketing efforts.|
Online Shopping Favoured by 67% Millennials, Seniors Stick to Stores at 72%
|Generational preferences affect shopping mode||Millennials tend towards online, while seniors lean towards in-store experiences.|
|Digital strategies should target younger demographics||High online preference among millennials underlines their digital affinity.|
|In-store experiences should cater to senior shoppers||Seniors’ preference for physical shopping calls for age-friendly store services.|
|Tailored marketing for distinct age groups is key||Divergent preferences indicate the need for age-specific marketing strategies.|
Physical Stores Hold Strong with 80% of Total Retail Sales
|Traditional retail remains the dominant sales platform||The majority of sales happening in-store signify the vitality of physical retail.|
|Online retail retains a significant market segment||A sizeable fraction of sales online denotes the impact of e-commerce.|
|Opportunity exists to expand online sales||The current ratio suggests potential for increased online retail growth.|
|Dual presence in-store and online is essential||The division of sales demonstrates the necessity for an omni-channel approach.|
52% of Gen Z Prefers Online Shopping, 48% Stays In-Store
|Gen Z shows balanced online and in-store preferences||This split indicates Gen Z’s comfort with both physical and digital shopping.|
|Flexible retail strategies are crucial for Gen Z||The close percentages highlight the need for a seamless omni-channel experience.|
|Online shopping is slightly more preferred by Gen Z||The slight edge towards online should inform targeted digital initiatives.|
|In-store experiences matter to Gen Z||The significant in-store preference points to the importance of effective brick-and-mortar operations.|
81% of Shoppers Research Online Before Making Purchase
|Shoppers increasingly rely on digital information||Majority researching online before buying signifies the digital shift in consumer habits.|
|Importance of a strong online presence||High online research prevalence underscores the need for retailers to maintain comprehensive digital platforms.|
|Influence of online content on purchase decisions||This trend highlights the persuasive power of online content on consumer decisions.|
|Need for accurate, engaging online product information||The data suggests that effective product presentation online can drive in-store sales.|
Source: General Electric
Brick-and-Mortar Stores Grow 18.5%, Outpacing E-Commerce at 14.2%
|Physical retail is not only relevant, but growing||The growth rate indicates that brick-and-mortar stores retain significant appeal.|
|E-commerce continues to expand||Despite slower growth, e-commerce is still on an upward trajectory.|
|Balancing physical and online presence remains key||Growth in both areas underscores the importance of a dual retail strategy.|
|Need to understand factors driving physical store growth||The higher growth rate for physical stores suggests room for analysis and understanding.|
42% Holiday Shoppers Opt for Online Research and Purchase
|Online shopping dominates holiday purchases||The high percentage of online shoppers underscores digital retail’s role during peak seasons.|
|In-store experiences still matter during holidays||Despite lower percentage, a significant number still prefer in-store holiday shopping.|
|Importance of a strong e-commerce strategy for holidays||High online shopper numbers demand robust digital marketing campaigns.|
|Tailored strategies for holiday seasons are necessary||Differences in shopping behaviors during holidays point to the need for season-specific retail plans.|