In 2022, the promotional products sector had a robust market value of $20.6 billion, with a consistent annual growth rate of 0.7%.
It’s not just about branded goodies; these items have a genuine impact. Data from the Advertising Specialty Institute highlights that promotional products have the potential to boost sales by up to 15% and can also ramp up customer referrals by 22%.
Let me share the most crucial promotional product statistics, facts, and industry trends you should be aware of right away. 📊🎁✨
Promotional Product Statistics: The Key Data
- In 2022, the promotional products market was worth $20.6 billion and was growing at a rate of 0.7% per year.
- Promotional products can increase sales by 27% compared to coupons.
- Promotional products increase referrals by 22% compared to sales without promotional products.
- Consumers are nearly 2.5X more likely to view promotional products favorably than product Internet advertising.
- 83% of consumers are more likely to do business with a brand after receiving a promotional product.
- 88% researched a company after receiving a promotional product from it.
- 90% of people who receive a promotional product can remember the name of the brand.
- 83% of people said they would be more loyal to a brand if they received a promotional product.
- Over 50% of consumers keep promotional products for at least five years, and 40% keep them for over a decade.
- 46% of consumers like an advertiser more if the promo product is eco-friendly.
- 57% of consumers prefer advertisers who give them US-made promotional products.
Sources: (Linkedin, Ibisworld, Global PPAI, Advertising Specialty Institute, Sageworld)
Promotional Products Foster 90% Brand Recall Among Recipients
Important takeaway:
| Invest heavily in promotional products | A high recall rate ensures the brand stays at the top of consumers’ mind |
| Develop memorable, unique promotional items | Memorability directly links to brand recall, enhancing customer engagement |
| Incorporate brand identity in all products | Clear brand markers enhance recognition, promoting trust and loyalty |
Source: Linkedin
Promotional Products Market Reaches $20.6 Billion in 2022, Grows 0.7% Annually
Important takeaway:
| Maintain a strong presence in the promotional products market | Given the market’s substantial value, its worth capitalizing on this growth |
| Prepare for moderate but steady growth | A 0.7% growth rate implies a stable yet consistently expanding market |
| Keep abreast of market trends | Ongoing vigilance needed to capitalize on slow yet persistent market growth |
Source: Ibisworld
Promotional Gifts Incite 88% of Recipients to Research Companies
Important takeaway:
| Ensure robust online presence | Promotional products drive potential customers to research your company |
| Make accurate, attractive company information available | It directly influences the customers’ impression post their research |
| Leverage promotional items to drive customer engagement | They initiate a curiosity-driven action, potentially leading to business |
Source: Global PPAI
83% Consumers Favor Promotional Products, 85% Transact with Givers
Important takeaway:
| Continue leveraging promotional products | A significant percentage of consumers enjoy and engage with them |
| Aim for conversion post-product receipt | High likelihood of business transaction following promotional item distribution |
| Ensure high-quality, useful promotional items | Liked products can lead directly to increased business engagement |
Source: Global PPAI
Over Half of Consumers Retain Promotional Products for 5+ Years
Important takeaway:
| Focus on longevity and durability in promotional items | Longer-lasting items ensure prolonged brand visibility |
| Provide products with long-term utility | Items retained for years serve as constant, positive brand reminders |
| Prioritize timeless design in promotional goods | Extended product life requires avoiding designs that may feel outdated |
Source: Advertising Specialty Institute
57% of Consumers Favor Brands Providing US-Made Promotional Items
Important takeaway:
| Prioritize US-made promotional products | Preference for local goods can improve brand perception and trust |
| Highlight domestic production in marketing | Consumers value and respond positively to local manufacturing |
| Evaluate potential of “Made in USA” branding | Appeal to a significant percentage of consumers preferring domestically made items |
Source: Advertising Specialty Institute
Eco-friendly Promo Items Boost Brand Appeal for 46% Consumers
Important takeaway:
| Strong preference for eco-friendly promotions | Almost half of consumers have a positive bias towards eco-friendly promotional products. |
| Increasing environmental consciousness | The data indicates a growing trend of environmental awareness among consumers. |
| A new avenue for branding strategy | Eco-friendliness can enhance brand image and customer affinity. |
This statistic underscores a clear consumer preference for eco-friendly promotional products. It suggests a growing trend of environmental consciousness among consumers, providing a new and impactful avenue for improving brand image and deepening customer affinity.
Source: Advertising Specialty Institute
53% of Consumers Use Promotional Products on a Weekly Basis
Important takeaway:
| Regular use of promotional products | More than half of the population engage with promotional items on a weekly basis. |
| Effective frequency for brand exposure | The recurring weekly interaction fosters brand recognition and loyalty. |
| High potential return on investment | The consistent usage indicates a high visibility for promoted brands or products. |
The statistics reveal a high engagement rate with promotional products, suggesting their effectiveness in enhancing brand recognition and loyalty. Such products present an opportunity for a substantial return on investment due to their high visibility and frequent usage.
Source: Sageworld
