Let me start with some important insights into why Pinterest is important for eCommerce.
Why Businesses Need Pinterest for eCommerce
- 463 million people use Pinterest every month to find ideas and inspire their next purchase.
- 50% of American Users Shop on Pinterest.
- Almost 9 out of 10 users use Pinterest to plan purchases.
- 47% of online shoppers in the United States have made a purchase based on a Pinterest recommendation.
- On Pinterest, 80% of weekly Pinners have discovered a new brand or product.
- Users spend over 25% of their time shopping on Pinterest.
- Pinterest shoppers have 85% larger baskets than any other platform and spend twice as much per month.
- Unbranded searches make up 97% of Pinterest’s top searches.
Sources: (Highspot, Wishpond, Pinterest)
How many people shop on Pinterest?
As of 2023, 463 million people use Pinterest every month to find ideas and get ideas for their next purchase. Among these users, 50% of them in the United States use the platform for shopping
Also, 85% of people who use Pinterest once a week have bought something after seeing a pin from a brand. Based on these numbers, it seems likely that a large number of Pinterest users use the site to shop.
Half of American Users Depend on Pinterest for Shopping
|Enhance brand presence on Pinterest||With half of American users shopping on Pinterest, the platform offers significant eCommerce potential.|
|Use high-quality visuals for product promotion||Pinterest’s visual-driven platform requires appealing imagery for effective product marketing.|
|Tailor marketing strategies for American audience||A focus on the American demographic can lead to higher conversion rates on Pinterest.|
Pinterest Influences Purchasing Decisions for 9 in 10 Users
|Create Pinterest boards for product categories||Boards can assist users in planning and making purchase decisions.|
|Provide comprehensive product information||Detailed information aids users in their purchase planning process.|
|Showcase product versatility||Showcasing varied uses can make products more appealing in users’ planning stages.|
47% US Online Shoppers Swayed by Pinterest Recommendations
|Utilize Pinterest for recommendation marketing||The platform’s recommendations significantly influence online shopping decisions in the US.|
|Encourage user interaction and engagement||User-generated content and interactions can lead to product recommendations.|
|Invest in promoted pins||Paid promotions on Pinterest can increase product visibility and recommendations.|
80% of Weekly Pinterest Users Discover New Brands
|Expand product and brand discovery efforts on Pinterest||High rate of discovery among weekly users makes it a key platform for brand exposure.|
|Engage with weekly Pinterest users||Regularly updating pins can maintain visibility among this active audience.|
|Utilize unique and captivating pin designs||Creative pins can attract attention, leading to greater brand and product discovery.|
Users Allocate Over 25% of Their Time Shopping on Pinterest
|Optimize Pinterest for shopping||With a quarter of user time spent shopping, a streamlined shopping experience is crucial.|
|Increase product visibility through regular pinning||Frequent and consistent pinning can engage users during their shopping time.|
|Leverage rich pins for detailed product information||Detailed product pins can enhance the shopping experience, leading to higher conversions.|
Pinterest Shoppers’ Baskets 85% Larger, Spending Doubled
|What does the data Suggest||Justification|
|Prioritize Pinterest for high-value transactions||Pinterest users tend to buy more items per transaction, indicating larger profit potential.|
|Develop strategies for higher average order value||Given Pinterest users’ high spending habits, strategies could be tailored to increase basket size.|
|Promote bulk purchases or bundles||The platform’s users are likely to spend more, making bulk or bundled offers attractive.|
97% of Pinterest’s Top Searches Exclude Branded Terms
|Focus on generic keywords in Pinterest SEO||Unbranded searches dominate, so SEO should prioritize product types and features.|
|Use clear and descriptive pin titles and descriptions||With unbranded searches leading, detailed descriptions can enhance product visibility.|
|Create visually compelling content related to popular categories||Attracting users through generic, high-interest categories could lead to brand discovery.|