Let me start with some important insights into why Pinterest is important for eCommerce.
Why Businesses Need Pinterest for eCommerce
- 463 million people use Pinterest every month to find ideas and inspire their next purchase.
- 50% of American Users Shop on Pinterest.
- Almost 9 out of 10 users use Pinterest to plan purchases.
- 47% of online shoppers in the United States have made a purchase based on a Pinterest recommendation.
- On Pinterest, 80% of weekly Pinners have discovered a new brand or product.
- Users spend over 25% of their time shopping on Pinterest.
- Pinterest shoppers have 85% larger baskets than any other platform and spend twice as much per month.
- Unbranded searches make up 97% of Pinterest’s top searches.
Sources: (Highspot, Wishpond, Pinterest)
How many people shop on Pinterest?
As of 2023, 463 million people use Pinterest every month to find ideas and get ideas for their next purchase. Among these users, 50% of them in the United States use the platform for shopping
Also, 85% of people who use Pinterest once a week have bought something after seeing a pin from a brand. Based on these numbers, it seems likely that a large number of Pinterest users use the site to shop.
Half of American Users Depend on Pinterest for Shopping
Important takeaway:
| Enhance brand presence on Pinterest | With half of American users shopping on Pinterest, the platform offers significant eCommerce potential. |
| Use high-quality visuals for product promotion | Pinterest’s visual-driven platform requires appealing imagery for effective product marketing. |
| Tailor marketing strategies for American audience | A focus on the American demographic can lead to higher conversion rates on Pinterest. |
Source: Highspot
Pinterest Influences Purchasing Decisions for 9 in 10 Users
Important takeaway:
| Create Pinterest boards for product categories | Boards can assist users in planning and making purchase decisions. |
| Provide comprehensive product information | Detailed information aids users in their purchase planning process. |
| Showcase product versatility | Showcasing varied uses can make products more appealing in users’ planning stages. |
Source: Wishpond
47% US Online Shoppers Swayed by Pinterest Recommendations
Important takeaway:
| Utilize Pinterest for recommendation marketing | The platform’s recommendations significantly influence online shopping decisions in the US. |
| Encourage user interaction and engagement | User-generated content and interactions can lead to product recommendations. |
| Invest in promoted pins | Paid promotions on Pinterest can increase product visibility and recommendations. |
Source: Pinterest
80% of Weekly Pinterest Users Discover New Brands
Important takeaway:
| Expand product and brand discovery efforts on Pinterest | High rate of discovery among weekly users makes it a key platform for brand exposure. |
| Engage with weekly Pinterest users | Regularly updating pins can maintain visibility among this active audience. |
| Utilize unique and captivating pin designs | Creative pins can attract attention, leading to greater brand and product discovery. |
Source: Pinterest
Users Allocate Over 25% of Their Time Shopping on Pinterest
Important takeaway:
| Optimize Pinterest for shopping | With a quarter of user time spent shopping, a streamlined shopping experience is crucial. |
| Increase product visibility through regular pinning | Frequent and consistent pinning can engage users during their shopping time. |
| Leverage rich pins for detailed product information | Detailed product pins can enhance the shopping experience, leading to higher conversions. |
Source: Highspot
Pinterest Shoppers’ Baskets 85% Larger, Spending Doubled
Important takeaway:
| What does the data Suggest | Justification |
| Prioritize Pinterest for high-value transactions | Pinterest users tend to buy more items per transaction, indicating larger profit potential. |
| Develop strategies for higher average order value | Given Pinterest users’ high spending habits, strategies could be tailored to increase basket size. |
| Promote bulk purchases or bundles | The platform’s users are likely to spend more, making bulk or bundled offers attractive. |
Source: Pinterest
97% of Pinterest’s Top Searches Exclude Branded Terms
Important takeaway:
| Focus on generic keywords in Pinterest SEO | Unbranded searches dominate, so SEO should prioritize product types and features. |
| Use clear and descriptive pin titles and descriptions | With unbranded searches leading, detailed descriptions can enhance product visibility. |
| Create visually compelling content related to popular categories | Attracting users through generic, high-interest categories could lead to brand discovery. |
Source: Pinterest
