Online shopping in the US is on the rise, having increased by 17% in just five years. More and more people are turning to the internet to begin their shopping experience, with 63% of shopping journeys kicking off online.
It’s not just a few folks either – a whopping 80% of Americans have made a purchase online. To shed more light on this trend,
I have compiled a list of the most important online shopping trends statistics to help you better understand the state of the ecommerce industry today. 📊🖥️
Online Shopping Statistics: The Key Data
- The number of online shoppers in the United States has increased by 17% in the last five years.
- As of 2023, there were 2.64 billion online shoppers worldwide.
- In 2022, there were 274.72 million US online shoppers, and by 2027, the number is projected to increase to almost 289.91 million.
- Approximately 80% of Americans have shopped online.
- Since 2010, global eCommerce sales have increased by nearly 800%.
- As of 2022, 21% of global retail sales are online, with the goal of reaching 27% by 2026.
- By 2023, global retail ecommerce sales will total $6.169 trillion and account for 22.3% of total retail sales, up from $3.351 trillion and 13.8% in 2019.
- 63 percent of shopping occasions begin online.
- Approximately 50% of shoppers shop more on mobile than in-store.
- The average person spent $5,381 online in 2023.
Sources: (Oberlo, Statista, Insider intelligence, Thinkwithgoogle, 2018, Ibotta, 2018, Yahoo, Morgan Stanley, Insider Intelligence)
Global Online Shoppers Skyrocket to 2.64 Billion in 2023
|E-commerce is mandatory.||The vast online shoppers’ population mandates businesses to create a strong online presence.|
|Invest in user experience.||With billions online, improved user interface design can significantly boost conversion rates.|
|Prioritize mobile platform.||The ubiquity of smartphones necessitates optimizing e-commerce platforms for mobile.|
US Online Shoppers to Soar from 268 Million to 285 Million by 2025
|Tailor strategies for US market.||The continuous growth of US online shoppers demands localized business strategies.|
|Prepare for increased demand.||Rising shopper numbers indicate a need for scalable e-commerce solutions.|
|Anticipate higher competition.||Growing customer base is likely to attract more businesses, intensifying competition.|
Digital Revolution: 80% of Americans Now Shop Online
|E-commerce dominates in the US.||The high percentage suggests online shopping is an integral part of American consumer culture.|
|Digital marketing is vital.||With most Americans shopping online, effective digital marketing strategies are indispensable.|
Global Retail E-commerce to Hit $6.169 Trillion in 2023, Making 22.3% of Total Sales
|E-commerce growth is accelerating||The nearly twofold increase in global retail e-commerce sales from 2019 to 2023 indicates a strong upward trend.|
|Traditional retail is losing market share||The rising percentage of total retail sales attributed to e-commerce implies a shrinking scope for traditional retail.|
|Urgency for businesses to go digital||Given the growth trajectory, businesses without a strong online presence are likely to fall behind.|
Source: insider intelligence
63% of Shopping Begins Online, Changing Retail Landscape
|Prioritize E-commerce Strategy||Online platforms initiate most shopping journeys, necessitating robust digital presence.|
|Improve Online User Experience||High percentage of online initiations implies users’ convenience preference.|
|Intensify Digital Marketing Efforts||The data underscores the need to capture customer attention online first.|
Source: Thinkwithgoogle, 2018
Mobile Takes Over: 50% of Shoppers Prefer Mobile to In-Store
|Mobile platforms should be optimized||High mobile shopping usage implies the need for seamless, user-friendly interfaces|
|Invest in mobile app development||Half of the consumer base uses mobile, suggesting potential growth in app usage|
|Enhance mobile security measures||Increased mobile shopping necessitates robust security to protect user data|
|Implement effective mobile marketing strategies||The prevalence of mobile shopping emphasizes the importance of targeted mobile advertising|
Source: Ibotta, 2018
Digital Habits: 32% of Gen Z Consumers Shop Online Daily
|Prioritize e-commerce platforms||High daily online shopping by Gen Z signifies a shift towards digital purchases|
|Implement targeted marketing for Gen Z||Their frequent online shopping implies Gen Z’s responsiveness to e-marketing strategies|
|Personalize the online shopping experience||Gen Z’s daily engagement emphasizes the need for tailored shopping experiences|
|Enhance customer service online||Gen Z’s online shopping frequency necessitates strong digital customer support|
Online Retail Captures 21% of Global Sales in 2022, Aiming for 27% by 2026
|Emphasize on e-commerce growth||The upward trend in online retail sales demands a strategic focus on digital platforms|
|Enhance online user experience||The predicted growth suggests the need for an improved online shopping experience|
|Invest in global e-commerce marketing||Growing global sales indicate the importance of broadening market reach|
|Develop efficient online delivery systems||The increasing online retail sales percentage underscores the need for robust logistics|
Average Person Splurges $5,381 Online in 2023: A New Shopping Norm
|Implement pricing strategies||High average spend indicates the need for competitive online pricing|
|Focus on high-quality products||The substantial spend per person suggests customers value quality purchases|
|Enhance online customer experience||The considerable online spend highlights the importance of user-friendly interfaces|
|Offer personalized product recommendations||High individual spend signals the potential of personalized marketing|
Source: Insider Intelligence