Online shopping in the US is on the rise, having increased by 17% in just five years. More and more people are turning to the internet to begin their shopping experience, with 63% of shopping journeys kicking off online.
It’s not just a few folks either – a whopping 80% of Americans have made a purchase online. To shed more light on this trend,
I have compiled a list of the most important online shopping trends statistics to help you better understand the state of the ecommerce industry today. 📊🖥️
Online Shopping Statistics: The Key Data
- The number of online shoppers in the United States has increased by 17% in the last five years.
- As of 2023, there were 2.64 billion online shoppers worldwide.
- In 2022, there were 274.72 million US online shoppers, and by 2027, the number is projected to increase to almost 289.91 million.
- Approximately 80% of Americans have shopped online.
- Since 2010, global eCommerce sales have increased by nearly 800%.
- As of 2022, 21% of global retail sales are online, with the goal of reaching 27% by 2026.
- By 2023, global retail ecommerce sales will total $6.169 trillion and account for 22.3% of total retail sales, up from $3.351 trillion and 13.8% in 2019.
- 63 percent of shopping occasions begin online.
- Approximately 50% of shoppers shop more on mobile than in-store.
- The average person spent $5,381 online in 2023.
Sources: (Oberlo, Statista, Insider intelligence, Thinkwithgoogle, 2018, Ibotta, 2018, Yahoo, Morgan Stanley, Insider Intelligence)
Global Online Shoppers Skyrocket to 2.64 Billion in 2023
Important takeaway:
| E-commerce is mandatory. | The vast online shoppers’ population mandates businesses to create a strong online presence. |
| Invest in user experience. | With billions online, improved user interface design can significantly boost conversion rates. |
| Prioritize mobile platform. | The ubiquity of smartphones necessitates optimizing e-commerce platforms for mobile. |
Source: Oberlo
US Online Shoppers to Soar from 268 Million to 285 Million by 2025
Important takeaway:
| Tailor strategies for US market. | The continuous growth of US online shoppers demands localized business strategies. |
| Prepare for increased demand. | Rising shopper numbers indicate a need for scalable e-commerce solutions. |
| Anticipate higher competition. | Growing customer base is likely to attract more businesses, intensifying competition. |
Source: Statista
Digital Revolution: 80% of Americans Now Shop Online
Important takeaway:
| E-commerce dominates in the US. | The high percentage suggests online shopping is an integral part of American consumer culture. |
| Digital marketing is vital. | With most Americans shopping online, effective digital marketing strategies are indispensable. |
Global Retail E-commerce to Hit $6.169 Trillion in 2023, Making 22.3% of Total Sales
Important takeaway:
| E-commerce growth is accelerating | The nearly twofold increase in global retail e-commerce sales from 2019 to 2023 indicates a strong upward trend. |
| Traditional retail is losing market share | The rising percentage of total retail sales attributed to e-commerce implies a shrinking scope for traditional retail. |
| Urgency for businesses to go digital | Given the growth trajectory, businesses without a strong online presence are likely to fall behind. |
Source: insider intelligence
63% of Shopping Begins Online, Changing Retail Landscape
Important takeaway:
| Prioritize E-commerce Strategy | Online platforms initiate most shopping journeys, necessitating robust digital presence. |
| Improve Online User Experience | High percentage of online initiations implies users’ convenience preference. |
| Intensify Digital Marketing Efforts | The data underscores the need to capture customer attention online first. |
Source: Thinkwithgoogle, 2018
Mobile Takes Over: 50% of Shoppers Prefer Mobile to In-Store
Important takeaway:
| Mobile platforms should be optimized | High mobile shopping usage implies the need for seamless, user-friendly interfaces |
| Invest in mobile app development | Half of the consumer base uses mobile, suggesting potential growth in app usage |
| Enhance mobile security measures | Increased mobile shopping necessitates robust security to protect user data |
| Implement effective mobile marketing strategies | The prevalence of mobile shopping emphasizes the importance of targeted mobile advertising |
Source: Ibotta, 2018
Digital Habits: 32% of Gen Z Consumers Shop Online Daily
Important takeaway:
| Prioritize e-commerce platforms | High daily online shopping by Gen Z signifies a shift towards digital purchases |
| Implement targeted marketing for Gen Z | Their frequent online shopping implies Gen Z’s responsiveness to e-marketing strategies |
| Personalize the online shopping experience | Gen Z’s daily engagement emphasizes the need for tailored shopping experiences |
| Enhance customer service online | Gen Z’s online shopping frequency necessitates strong digital customer support |
Source: Yahoo
Online Retail Captures 21% of Global Sales in 2022, Aiming for 27% by 2026
Important takeaway:
| Emphasize on e-commerce growth | The upward trend in online retail sales demands a strategic focus on digital platforms |
| Enhance online user experience | The predicted growth suggests the need for an improved online shopping experience |
| Invest in global e-commerce marketing | Growing global sales indicate the importance of broadening market reach |
| Develop efficient online delivery systems | The increasing online retail sales percentage underscores the need for robust logistics |
Source: morganstanley
Average Person Splurges $5,381 Online in 2023: A New Shopping Norm
Important takeaway:
| Implement pricing strategies | High average spend indicates the need for competitive online pricing |
| Focus on high-quality products | The substantial spend per person suggests customers value quality purchases |
| Enhance online customer experience | The considerable online spend highlights the importance of user-friendly interfaces |
| Offer personalized product recommendations | High individual spend signals the potential of personalized marketing |
Source: Insider Intelligence
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