In recent years, online shopping has become an integral part of our everyday lives, particularly when it comes to buying clothes. A notable 62% of shoppers have turned to the Internet to purchase clothes and accessories. 

Further emphasizing its significance, online apparel purchases make up an impressive 23.0% of total U.S. online retail sales

Let me share the most crucial online clothing shopping statistics and data you should be aware of right away. πŸ‘—πŸ›οΈπŸ’‘

Online Clothing Shopping Statistics: The Key Data

  • 62% of shoppers purchased clothes and accessories online.
  • Online apparel purchases accounted for 23.0% of total U.S. online retail sales.
  • By 2027, online fashion retail could account for more than $300 billion in sales.
  • 53.9% of people who buy clothes online do not buy from online stores that do not offer free shipping.
  • 71% of shoppers said they would choose a retailer that offered a “try before you buy” option over one that did not.
  • “Try before you buy” convinces 35% of consumers to buy online products they had not thought about before.
  • 47% of consumers do not like shopping online because they can’t interact with and try products
  • 71% of shoppers said they would choose a retailer that offered a “try before you buy” option over one that did not.

Sources: (Bizrate Insights, eMarketer, RetailMenot, U.S. Department of Commerce, Statista)

Online Clothing and Accessories Engage 60% of Shoppers, Study Finds

Important takeaway:

E-commerce is crucial for the fashion industryA majority (60%) of purchases are being made online, suggesting that digital platforms are a preferred shopping method
Improve online shopping experienceSince most people are buying clothes online, it is crucial to ensure a seamless, intuitive digital shopping experience
Develop robust e-commerce marketing strategiesHigh online purchasing rates underline the need for targeted online marketing and advertising campaigns

This statistic clearly indicates that online platforms dominate the fashion market. Given this, businesses must focus on enhancing digital shopping experiences, and crafting effective e-commerce marketing strategies to ensure competitive advantage.

Source: Bizrate Insights

53.9% of Online Shoppers Demand Free Shipping, Survey Shows

Important takeaway:

Free shipping is a key decision factorMore than half of online shoppers are influenced by shipping costs, indicating free shipping is a competitive necessity
Enhance shopping policiesGiven the high rate of shipping cost sensitivity, retailers should review their policies to increase customer attraction
Shipping costs can impact brand loyaltyIf retailers don’t offer free shipping, they risk losing over half their potential customers, impacting their long-term profitability

The statistic reveals that free shipping is not just an added perk, but a key decision-making factor for online clothing shoppers. Retailers should address this by offering free shipping and thus maximize customer acquisition and retention.

Source: eMarketer

‘Try Before You Buy’ Sways 35% of Customers to New Online Purchases

Important takeaway:

Implement “try before you buy”Given its effectiveness, offering a “try before you buy” option could drive sales.
Promote the risk-free natureHighlighting the risk-free aspect of this approach could encourage more purchases.
Apply this to a wider product rangeExpanding the “try before you buy” option to more products could broaden its impact.
Evaluate success of this approachContinuous assessment of this strategy’s effectiveness would aid in refining marketing efforts.

Source: RetailMenot

Online Apparel Sales Jumped to 46% of Total U.S. Market in 2020

Important takeaway:

Expand online apparel presenceThe growing dominance of online apparel sales demands a strong ecommerce strategy.
Improve online shopping experienceTo capitalize on this trend, offer a seamless, enjoyable online shopping journey.
Invest in virtual fitting toolsImplementing tools like virtual fitting rooms could enhance the online apparel shopping experience.
Strengthen supply chain for online salesTo meet the rising demand, a robust and efficient supply chain for online sales is crucial.

Source: U.S. Department of Commerce

U.S. Online Fashion Sales Projected to Surpass $207B in 2023

Important takeaway:

Steady growth of e-commerce in fashionThe expected increase in revenue signals a robust growth trajectory for online fashion retail
High investment potentialThe forecasted growth suggests ample opportunities for investment and business expansion
Rising demand for online fashionThe projected figures underline the growing consumer preference for online shopping of fashion items

The figures reveal a strong upward trend in U.S. retail e-commerce for fashion items. This steady growth not only offers lucrative opportunities for investment and expansion, but also signifies the rising demand for online fashion shopping.

Source: Statista

Annual E-Commerce Apparel Sales Rise by 13%, Data Reveals

E Commerce sales for apparel increased by 13% annually

Important takeaway:

Continual growth in e-commerce for apparelThe annual increase signifies a stable and consistent growth trend in the sector
Need for robust online strategiesGiven the growth rate, businesses should focus on enhancing their online presence and offerings
High market potentialThe continual increase indicates a thriving market with ample potential for profitability

This statistic indicates a steady annual growth in e-commerce sales for apparel. Businesses should leverage this momentum by strengthening their online strategies, tapping into this high-potential market for improved profitability.

Source: Statista

Online Clothing Shopping Statistics

Leave a Reply

Your email address will not be published. Required fields are marked *