In 2023, local shopping has become more significant than ever, with shoppers anticipated to spend a whopping $6.04 trillion in local stores.
This surge in local shopping comes as no surprise, given that 97% of consumers now turn to the internet to search for a nearby business. Furthermore, more than half, specifically 54.81% of Americans, make it a point to support their local stores at least once a month.
Let me share the most crucial local shopping statistics you should be aware of right away. 📊🛍️📍
Shopping Local Statistics: The Key Data
- 54.81% of Americans shop locally at least once a month.
- In 2023, shoppers are expected to spend $6.04 trillion in local stores.
- Small businesses generate $68 in local economic return for every $100 spent with them.
- The average person shops locally 213 times per year, or once every 1.7 days.
- 82% of shoppers are willing to pay more to support small businesses.
- Dollars spent at independent businesses can recirculate 6 to 15 times in the local economy.
- Small businesses give 250% more to community causes than large businesses.
- 70% of consumers shop locally to boost the economy.
- 57% of Americans say they shop locally to keep money in their community.
- 97% of consumers search online for a local business.
Sources: (Redegg Marketing, Intuit, Business Journal Daily, Facebook, LinkedIn, United States Chamber of Commerce, Search Engine Journal, Smallbiztrends)
82% Shoppers Willing to Pay More to Support Small Businesses
|Consumers value small businesses
|High willingness to pay more denotes shopper appreciation for smaller enterprises.
|Potential pricing advantage for small businesses
|The data implies small businesses may command premium pricing for their offerings.
|Marketing should highlight small business status
|Emphasizing ‘small business’ identity can strengthen customer loyalty and support.
|Increased support for local economies
|The trend suggests a consumer shift towards supporting local and small-scale economies.
Source: Redegg Marketing
Local Loyalty: 57% Americans Shop Locally for Community Impact
|Local shopping serves as a community support mechanism
|The majority shopping locally implies a conscious choice to boost local economy.
|Marketing strategies should emphasize local impact
|Stressing the local benefits can tap into this community-oriented consumer sentiment.
|American consumers appreciate local businesses
|The data suggests a widespread trend of local economic loyalty among Americans.
|Opportunity for growth exists for local retailers
|The high percentage indicates potential market share for community-centered businesses.
Local Economy Boosted by 70% Consumers Shopping Locally
|Stimulate local economy through local shopping
|A large majority of consumers, 70%, intentionally support local businesses to enhance their community’s economy.
|Promote awareness about local shopping benefits
|With high consumer motivation to improve local economies, there’s a clear need for educating about the impact of local spending.
|Encourage development of local businesses
|As 70% consumers shop locally, policy makers and investors should emphasize on strengthening local businesses for economic growth.
Source: Business Journal Daily
Every $100 Spent at Small Businesses Generates $68 Local Return
|Bolster local economies by promoting small businesses
|Every $100 spent at small businesses creates a significant $68 local economic return, demonstrating their importance to local economies.
|Advocate for shopping at small businesses
|Given their significant contribution, consumers should be encouraged to prioritize spending at small businesses.
|Create policies to support small businesses
|The high local economic return from small businesses suggests the need for focused government policies for their growth and sustainability.
Online Local Business Search Essential for 97% Consumers
|Emphasize online presence for local businesses
|With 97% of consumers searching online for local services, having an active, visible online presence is essential.
|Invest in local digital marketing
|Given the high rate of online searches, marketing efforts for local businesses should prioritize digital channels.
|Develop strategies for online search optimization
|The prevalent use of online searches for local businesses indicates the necessity for efficient search engine optimization strategies.
Pandemic Era Sees 93% Shoppers Prioritizing Small Businesses
|Amplify awareness campaigns for small business support
|As 93% of consumers view supporting small businesses as vital due to the pandemic, the need for awareness campaigns is clear.
|Prioritize pandemic relief for small businesses
|Given the heightened consumer sentiment, policy makers should focus on relief efforts for small businesses.
|Boost shopper engagement with small businesses
|Given the importance attached to small businesses, initiatives should aim at increasing customer interactions with them.
Websites Influence 22% Consumers When Deciding Local Businesses
|Invest in intuitive, user-friendly websites
|With 22% of consumers consistently using websites to decide on local businesses, ensuring a quality online presence is vital.
|Incorporate customer reviews on websites
|As consumers refer to websites for decision making, including customer reviews might influence their choices positively.
|Use websites for detailed business information
|The data indicates the need to use websites to provide comprehensive information about products, services, and business operations.
Source: Search Engine Journal
Over Half of Americans, 54.81%, Shop Locally Monthly
|Local businesses are vital
|Majority of Americans rely on them monthly.
|Brick-and-mortar isn’t dead
|Consumers still value physical shopping experiences.
|Demand for localized goods
|Indicates preference for items specific to local stores.