In 2023, local shopping has become more significant than ever, with shoppers anticipated to spend a whopping $6.04 trillion in local stores

This surge in local shopping comes as no surprise, given that 97% of consumers now turn to the internet to search for a nearby business. Furthermore, more than half, specifically 54.81% of Americans, make it a point to support their local stores at least once a month. 

Let me share the most crucial local shopping statistics you should be aware of right away. 📊🛍️📍

Shopping Local Statistics: The Key Data

  • 54.81% of Americans shop locally at least once a month.
  • In 2023, shoppers are expected to spend $6.04 trillion in local stores. 
  • Small businesses generate $68 in local economic return for every $100 spent with them.
  • The average person shops locally 213 times per year, or once every 1.7 days.
  • 82% of shoppers are willing to pay more to support small businesses.
  • Dollars spent at independent businesses can recirculate 6 to 15 times in the local economy.
  • Small businesses give 250% more to community causes than large businesses.
  • 70% of consumers shop locally to boost the economy.
  • 57% of Americans say they shop locally to keep money in their community
  • 97% of consumers search online for a local business.

Sources: (Redegg Marketing, Intuit, Business Journal Daily, Facebook, LinkedIn, United States Chamber of Commerce, Search Engine Journal, Smallbiztrends)

82% Shoppers Willing to Pay More to Support Small Businesses

Important takeaway:

Consumers value small businessesHigh willingness to pay more denotes shopper appreciation for smaller enterprises.
Potential pricing advantage for small businessesThe data implies small businesses may command premium pricing for their offerings.
Marketing should highlight small business statusEmphasizing ‘small business’ identity can strengthen customer loyalty and support.
Increased support for local economiesThe trend suggests a consumer shift towards supporting local and small-scale economies.

Source: Redegg Marketing

Local Loyalty: 57% Americans Shop Locally for Community Impact

Important takeaway:

Local shopping serves as a community support mechanismThe majority shopping locally implies a conscious choice to boost local economy.
Marketing strategies should emphasize local impactStressing the local benefits can tap into this community-oriented consumer sentiment.
American consumers appreciate local businessesThe data suggests a widespread trend of local economic loyalty among Americans.
Opportunity for growth exists for local retailersThe high percentage indicates potential market share for community-centered businesses.

Source: Intuit

Local Economy Boosted by 70% Consumers Shopping Locally

Important takeaway:

Stimulate local economy through local shoppingA large majority of consumers, 70%, intentionally support local businesses to enhance their community’s economy.
Promote awareness about local shopping benefitsWith high consumer motivation to improve local economies, there’s a clear need for educating about the impact of local spending.
Encourage development of local businessesAs 70% consumers shop locally, policy makers and investors should emphasize on strengthening local businesses for economic growth.

Source: Business Journal Daily

Every $100 Spent at Small Businesses Generates $68 Local Return

Important takeaway:

Bolster local economies by promoting small businessesEvery $100 spent at small businesses creates a significant $68 local economic return, demonstrating their importance to local economies.
Advocate for shopping at small businessesGiven their significant contribution, consumers should be encouraged to prioritize spending at small businesses.
Create policies to support small businessesThe high local economic return from small businesses suggests the need for focused government policies for their growth and sustainability.

Source: Facebook

Online Local Business Search Essential for 97% Consumers

Important takeaway:

Emphasize online presence for local businessesWith 97% of consumers searching online for local services, having an active, visible online presence is essential.
Invest in local digital marketingGiven the high rate of online searches, marketing efforts for local businesses should prioritize digital channels.
Develop strategies for online search optimizationThe prevalent use of online searches for local businesses indicates the necessity for efficient search engine optimization strategies.

Source: LinkedIn

Pandemic Era Sees 93% Shoppers Prioritizing Small Businesses

Important takeaway:

Amplify awareness campaigns for small business supportAs 93% of consumers view supporting small businesses as vital due to the pandemic, the need for awareness campaigns is clear.
Prioritize pandemic relief for small businessesGiven the heightened consumer sentiment, policy makers should focus on relief efforts for small businesses.
Boost shopper engagement with small businessesGiven the importance attached to small businesses, initiatives should aim at increasing customer interactions with them.

Source: United States Chamber of Commerce

Websites Influence 22% Consumers When Deciding Local Businesses

22% of consumers check websites every time they are deciding on a local business

Important takeaway:

Invest in intuitive, user-friendly websitesWith 22% of consumers consistently using websites to decide on local businesses, ensuring a quality online presence is vital.
Incorporate customer reviews on websitesAs consumers refer to websites for decision making, including customer reviews might influence their choices positively.
Use websites for detailed business informationThe data indicates the need to use websites to provide comprehensive information about products, services, and business operations.

Source: Search Engine Journal

Over Half of Americans, 54.81%, Shop Locally Monthly

Important takeaway:

Local businesses are vitalMajority of Americans rely on them monthly.
Brick-and-mortar isn’t deadConsumers still value physical shopping experiences.
Demand for localized goodsIndicates preference for items specific to local stores.

Source: Smallbiztrends

Local Shopping Statistics

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