In ecommerce, incorporating videos on product pages significantly elevates conversion rates, demonstrating an 80% higher conversion rate compared to pages without videos.
It’s noteworthy that 57% of shoppers are less likely to return a product when a product video is available, enhancing the buyer’s confidence and understanding of the product. Additionally, shoppers engaging with a video are 1.8 times more likely to make a purchase.
Acknowledging this considerable influence, let me share the most important impact of product videos on ecommerce sales with statistics and facts you should be aware of right away. 📹🛍
Do Product Videos Increase Sales – Here are statistics and Facts
- eCommerce product pages with videos convert 80% higher than those without.
- Consumers who view a product video are up to 144% more likely to add that product to their cart.
- 57% of shoppers are less likely to return a product when there is a product video available.
- Product pages with videos see 37% more add-to-cart conversions than pages without.
- Shoppers who watch a video are 1.8 times more likely to buy than non-viewers.
- 66% of consumers prefer to learn about a product by watching a short video.
- 89% of people say that watching a video has convinced them to make a purchase.
- 36% of marketers claim that product videos yield the highest ROI.
- 44% of consumers indicated that they would buy more products from an e-commerce website with product videos.
- 58% of consumers believe businesses with product videos are trustworthy.
Sources: (Social Media Today, Search Engine Watch, Elkfox, Invespcro, Big Commerce, Hubspot, Liquid Creative Studio, Dash, Pixelz, Linkedin.)
Table of Contents
eCommerce Pages with Videos Achieve 80% Higher Conversions.
Important takeaway:
| Insight from Data | Rationale |
| Video inclusion boosts conversion | eCommerce pages with videos show an 80% higher conversion rate compared to those without. This suggests that videos play a significant role in influencing online shopping decisions. |
| Non-video content may be less effective | The considerable gap in conversion rates between pages with and without videos indicates that traditional non-video content might not be as impactful in driving sales. |
| Videos might be essential for competitive advantage | To stay ahead in the eCommerce space, incorporating videos might become an imperative rather than an option, given their substantial impact on conversions. |
Source: Social Media Today
Product Video Viewers Show 144% Higher Cart Addition Rates.
Important takeaway:
| Insight from Data | Rationale |
| Product videos strongly influence purchasing decisions | The likelihood of consumers adding a product to their cart significantly increases, by up to 144%, after viewing a product video. This suggests a direct correlation between video engagement and purchasing intent. |
| Visual content is vital for eCommerce success | Given the marked increase in cart additions post-video viewing, it’s evident that visual content is a powerful tool for product representation and can greatly influence consumer behavior. |
| Businesses may miss out without video content | Neglecting to include product videos could mean a significant loss in potential sales, considering the compelling influence videos have on consumer actions. |
Source: Search Engine Watch
57% Shoppers Less Likely to Return with Available Product Video.
Important takeaway:
| Insight from Data | Rationale |
| Product videos reduce return rates | With 57% of shoppers being less likely to return a product after viewing its video, the influence of visual content on purchase satisfaction becomes evident. |
| Videos enhance consumer understanding | The reduced return rates suggest that product videos provide clarity, helping consumers make more informed purchasing decisions, leading to increased satisfaction with their choice. |
| Incorporating videos can be cost-effective for businesses | A lower return rate translates to decreased logistic and restocking costs. Thus, investing in product videos may offer long-term financial benefits for businesses by reducing the expenses associated with returns. |
Source: Elkfox
Video-Inclusive Product Pages Boost Add-to-Cart by 37%.
Important takeaway:
| Insight from Data | Rationale |
| Videos significantly elevate conversion rates | Product pages featuring videos experience a 37% uptick in add-to-cart conversions, underlining the power of visual content in driving user actions. |
| Visual representation boosts product appeal | The marked difference in conversion rates indicates that videos offer an enhanced visual representation, making products more appealing and persuasive to potential buyers. |
| Ignoring videos might impede sales potential | The data suggests that businesses not incorporating videos on their product pages could be missing out on a substantial increase in sales conversions. |
Source: Invespcro
Video Watchers Exhibit 1.8x Higher Purchase Intent.
Important takeaway:
| Insight from Data | Rationale |
| Video viewing strongly correlates with purchase intent | Shoppers exposed to a video are 1.8 times more inclined to make a purchase compared to those who haven’t viewed one. This highlights the potent influence of videos on buying decisions. |
| Videos can significantly enhance product understanding | The increased likelihood of a purchase after viewing suggests that videos offer a comprehensive perspective on the product, enabling potential buyers to gain clarity and confidence in their choice. |
| Businesses without video content risk diminished sales | By not leveraging the persuasive power of videos, businesses might be forfeiting a notable boost in conversion rates, as video content proves pivotal in guiding purchase decisions. |
Source: Big Commerce
66% of Buyers Favor Video for Product Learning.
Important takeaway:
| Insight from Data | Rationale |
| Short videos are the preferred medium for product learning | A substantial 66% of consumers lean towards short videos as their go-to method for understanding a product, indicating the dominant appeal of visual explanations. |
| Text and image-based content might not suffice | Given the pronounced preference for video content, relying solely on text or images for product descriptions could fall short in meeting consumer expectations and needs. |
| Prioritizing video content is pivotal for engagement | Businesses aiming for optimal consumer engagement should consider allocating resources to video content creation, given its clear influence on how consumers prefer to learn. |
Source: Hubspot
89% Confirm Purchase Decisions Influenced by Videos.
Important takeaway:
| Insight from Data | Rationale |
| Videos possess a compelling persuasive power | An overwhelming 89% of individuals acknowledge that a video has swayed their decision to make a purchase, emphasizing the unparalleled influence of video content in the buying process. |
| Traditional marketing methods might be less influential | The significant percentage of conversions attributed to videos suggests that traditional, non-video marketing tactics might not harness the same level of persuasion and impact. |
| Investment in video content is imperative for businesses | Considering the clear correlation between video viewing and purchase conviction, businesses striving for enhanced conversion rates must prioritize and incorporate video content in their marketing strategies. |
Source: Liquid Creative Studio
36% Marketers Rank Product Videos as Top ROI Contributor.
Important takeaway:
| Insight from Data | Rationale |
| Product videos are perceived as top ROI drivers | With 36% of marketers asserting that product videos offer the highest return on investment, it’s evident that such content is viewed as a paramount asset in marketing strategies. |
| Other marketing avenues might not be as cost-effective | The pronounced emphasis on product videos’ ROI suggests that alternative marketing techniques might not deliver the same value for money, especially in terms of conversion and engagement. |
| Adopting product videos can optimize marketing budgets | Businesses looking to maximize the efficiency and effectiveness of their marketing spend should heavily weigh the inclusion of product videos, given their recognized ROI potential. |
Source: Dash
eCommerce Sites with Videos Witness 44% Surge in Purchases.
Important takeaway:
| Insight from Data | Rationale |
| Product videos amplify purchase intent on eCommerce platforms | 44% of consumers express a heightened likelihood to purchase from an eCommerce website featuring product videos, emphasizing the tangible influence of visual content on buying decisions. |
| eCommerce platforms without videos may lose a competitive edge | The data suggests that neglecting to offer product videos could put eCommerce sites at a potential disadvantage, as a sizable proportion of consumers show a preference for video-enhanced platforms. |
| Videos are a strategic tool for increasing sales volumes | For eCommerce businesses aiming to bolster their sales figures, integrating product videos is not merely an aesthetic choice but a strategic move to align with consumer preferences and enhance revenue potential. |
Source: Pixelz
58% Deem Businesses with Product Videos as More Trustworthy.
Important takeaway:
| Insight from Data | Rationale |
| Product videos elevate business credibility | A significant 58% of consumers associate the presence of product videos with increased trustworthiness in a business, highlighting the role of videos in building brand credibility. |
| Absence of videos might cast doubts on legitimacy | Given the connection between videos and perceived trust, businesses lacking such content could inadvertently raise skepticism or miss out on enhancing their brand’s perceived reliability. |
| Videos are essential for brand reputation management | For businesses prioritizing their brand image and reputation, incorporating product videos becomes a key strategy, not just for sales but also for cultivating consumer trust and confidence. |
Source: Linkedin
