In ecommerce, incorporating videos on product pages significantly elevates conversion rates, demonstrating an 80% higher conversion rate compared to pages without videos. 

It’s noteworthy that 57% of shoppers are less likely to return a product when a product video is available, enhancing the buyer’s confidence and understanding of the product. Additionally, shoppers engaging with a video are 1.8 times more likely to make a purchase

Acknowledging this considerable influence, let me share the most important impact of product videos on ecommerce sales with statistics and facts you should be aware of right away. 📹🛍

Do Product Videos Increase Sales – Here are statistics and Facts

  • eCommerce product pages with videos convert 80% higher than those without.
  • Consumers who view a product video are up to 144% more likely to add that product to their cart.
  • 57% of shoppers are less likely to return a product when there is a product video available.
  • Product pages with videos see 37% more add-to-cart conversions than pages without.
  • Shoppers who watch a video are 1.8 times more likely to buy than non-viewers.
  • 66% of consumers prefer to learn about a product by watching a short video.
  • 89% of people say that watching a video has convinced them to make a purchase.
  • 36% of marketers claim that product videos yield the highest ROI.
  • 44% of consumers indicated that they would buy more products from an e-commerce website with product videos.
  • 58% of consumers believe businesses with product videos are trustworthy.

Sources: (Social Media Today, Search Engine Watch, Elkfox, Invespcro, Big Commerce, Hubspot, Liquid Creative Studio, Dash, Pixelz, Linkedin.)

More: eCommerce Data

eCommerce Pages with Videos Achieve 80% Higher Conversions.

Important takeaway:

Insight from DataRationale
Video inclusion boosts conversioneCommerce pages with videos show an 80% higher conversion rate compared to those without. This suggests that videos play a significant role in influencing online shopping decisions.
Non-video content may be less effectiveThe considerable gap in conversion rates between pages with and without videos indicates that traditional non-video content might not be as impactful in driving sales.
Videos might be essential for competitive advantageTo stay ahead in the eCommerce space, incorporating videos might become an imperative rather than an option, given their substantial impact on conversions.

Source: Social Media Today

Product Video Viewers Show 144% Higher Cart Addition Rates.

Important takeaway:

Insight from DataRationale
Product videos strongly influence purchasing decisionsThe likelihood of consumers adding a product to their cart significantly increases, by up to 144%, after viewing a product video. This suggests a direct correlation between video engagement and purchasing intent.
Visual content is vital for eCommerce successGiven the marked increase in cart additions post-video viewing, it’s evident that visual content is a powerful tool for product representation and can greatly influence consumer behavior.
Businesses may miss out without video contentNeglecting to include product videos could mean a significant loss in potential sales, considering the compelling influence videos have on consumer actions.

Source: Search Engine Watch

57% Shoppers Less Likely to Return with Available Product Video.

Important takeaway:

Insight from DataRationale
Product videos reduce return ratesWith 57% of shoppers being less likely to return a product after viewing its video, the influence of visual content on purchase satisfaction becomes evident.
Videos enhance consumer understandingThe reduced return rates suggest that product videos provide clarity, helping consumers make more informed purchasing decisions, leading to increased satisfaction with their choice.
Incorporating videos can be cost-effective for businessesA lower return rate translates to decreased logistic and restocking costs. Thus, investing in product videos may offer long-term financial benefits for businesses by reducing the expenses associated with returns.

Source: Elkfox

Video-Inclusive Product Pages Boost Add-to-Cart by 37%.

Important takeaway:

Insight from DataRationale
Videos significantly elevate conversion ratesProduct pages featuring videos experience a 37% uptick in add-to-cart conversions, underlining the power of visual content in driving user actions.
Visual representation boosts product appealThe marked difference in conversion rates indicates that videos offer an enhanced visual representation, making products more appealing and persuasive to potential buyers.
Ignoring videos might impede sales potentialThe data suggests that businesses not incorporating videos on their product pages could be missing out on a substantial increase in sales conversions.

Source: Invespcro

Video Watchers Exhibit 1.8x Higher Purchase Intent.

Important takeaway:

Insight from DataRationale
Video viewing strongly correlates with purchase intentShoppers exposed to a video are 1.8 times more inclined to make a purchase compared to those who haven’t viewed one. This highlights the potent influence of videos on buying decisions.
Videos can significantly enhance product understandingThe increased likelihood of a purchase after viewing suggests that videos offer a comprehensive perspective on the product, enabling potential buyers to gain clarity and confidence in their choice.
Businesses without video content risk diminished salesBy not leveraging the persuasive power of videos, businesses might be forfeiting a notable boost in conversion rates, as video content proves pivotal in guiding purchase decisions.

Source: Big Commerce

66% of Buyers Favor Video for Product Learning.

Important takeaway:

Insight from DataRationale
Short videos are the preferred medium for product learningA substantial 66% of consumers lean towards short videos as their go-to method for understanding a product, indicating the dominant appeal of visual explanations.
Text and image-based content might not sufficeGiven the pronounced preference for video content, relying solely on text or images for product descriptions could fall short in meeting consumer expectations and needs.
Prioritizing video content is pivotal for engagementBusinesses aiming for optimal consumer engagement should consider allocating resources to video content creation, given its clear influence on how consumers prefer to learn.

Source: Hubspot

89% Confirm Purchase Decisions Influenced by Videos.

Important takeaway:

Insight from DataRationale
Videos possess a compelling persuasive powerAn overwhelming 89% of individuals acknowledge that a video has swayed their decision to make a purchase, emphasizing the unparalleled influence of video content in the buying process.
Traditional marketing methods might be less influentialThe significant percentage of conversions attributed to videos suggests that traditional, non-video marketing tactics might not harness the same level of persuasion and impact.
Investment in video content is imperative for businessesConsidering the clear correlation between video viewing and purchase conviction, businesses striving for enhanced conversion rates must prioritize and incorporate video content in their marketing strategies.

Source: Liquid Creative Studio

36% of marketers claim that product videos yield the highest ROI

36% Marketers Rank Product Videos as Top ROI Contributor.

Important takeaway:

Insight from DataRationale
Product videos are perceived as top ROI driversWith 36% of marketers asserting that product videos offer the highest return on investment, it’s evident that such content is viewed as a paramount asset in marketing strategies.
Other marketing avenues might not be as cost-effectiveThe pronounced emphasis on product videos’ ROI suggests that alternative marketing techniques might not deliver the same value for money, especially in terms of conversion and engagement.
Adopting product videos can optimize marketing budgetsBusinesses looking to maximize the efficiency and effectiveness of their marketing spend should heavily weigh the inclusion of product videos, given their recognized ROI potential.

Source: Dash

eCommerce Sites with Videos Witness 44% Surge in Purchases.

Important takeaway:

Insight from DataRationale
Product videos amplify purchase intent on eCommerce platforms44% of consumers express a heightened likelihood to purchase from an eCommerce website featuring product videos, emphasizing the tangible influence of visual content on buying decisions.
eCommerce platforms without videos may lose a competitive edgeThe data suggests that neglecting to offer product videos could put eCommerce sites at a potential disadvantage, as a sizable proportion of consumers show a preference for video-enhanced platforms.
Videos are a strategic tool for increasing sales volumesFor eCommerce businesses aiming to bolster their sales figures, integrating product videos is not merely an aesthetic choice but a strategic move to align with consumer preferences and enhance revenue potential.

Source: Pixelz

58% Deem Businesses with Product Videos as More Trustworthy.

Important takeaway:

Insight from DataRationale
Product videos elevate business credibilityA significant 58% of consumers associate the presence of product videos with increased trustworthiness in a business, highlighting the role of videos in building brand credibility.
Absence of videos might cast doubts on legitimacyGiven the connection between videos and perceived trust, businesses lacking such content could inadvertently raise skepticism or miss out on enhancing their brand’s perceived reliability.
Videos are essential for brand reputation managementFor businesses prioritizing their brand image and reputation, incorporating product videos becomes a key strategy, not just for sales but also for cultivating consumer trust and confidence.

Source: Linkedin