The way Americans shop for groceries is changing rapidly. By 2030, the US online grocery market is projected to reach a value of $59.94 billion.
This growth won’t slow down anytime soon, with online grocery sales predicted to rise at a 12% annual rate over the coming five years. Notably, 150 million people have already adopted online grocery shopping.
To offer a clearer picture of these shifts, I have put together some amazing US online grocery shopping statistics and facts about grocery shopping in stores to show how people shop for groceries now. 🛒📈🥦
US Online Grocery Shopping Statistics: The Key Data
- Online grocery sales are expected to rise from 11.2% in 2022 to 13.6% in 2027 across the U.S.
- The US online grocery market was valued at $29.40 billion in 2022 and is expected to grow to $59.94 billion by 2030.
- Online grocery shoppers account for 150 million people, nearly half of the nation, and are expected to grow.
- Online grocery sales will increase at 12% annual rate over the next 5 years.
- In 2023, online grocery sales are expected to reach $146 billion.
- The average US online grocery order is $113, 169% higher than the $42.07 in-store order.
- 54.3% of U.S. adults bought groceries online in 2022.
- 40% of consumers order groceries online weekly, and 30% do so monthly.
- Millennials were the most likely to shop online, with 77% having done so.
- Millennials were 15% more likely to buy groceries online than Baby Boomers.
- The average American household spends $5,259 on groceries each year.
Sources: (NASDAQ, Statista, Coresight: U.S. Online Grocery Survey 2022, Grocery Dive, Creditdonkey, Statista, DriveResearch, CNBC )
Annual Grocery Expenditure of Average American Household Hits $5,259
|Significant spending on groceries||With high annual spend on groceries, supermarkets should focus on customer retention strategies.|
|Opportunity for personalized promotions||Retailers can leverage this data to provide personalized discounts and promotions.|
|Importance of value for money||Grocers must provide high-quality products at competitive prices to justify this significant expenditure.|
|Enhance shopping convenience||Supermarkets should offer convenient shopping experiences to justify regular, high-value purchases.|
150 Million Americans Turn to Online Grocery Shopping, with Growth Expected
|Digital transformation in grocery shopping||The large number of online grocery shoppers signifies an important shift towards e-grocery.|
|Enhancement of e-grocery platforms||Retailers should focus on improving their online shopping platforms to cater to this growing demographic.|
|Expansion of delivery options||Given the rise of online grocery shopping, grocers should offer a variety of delivery options.|
|Invest in digital marketing||The increasing number of online shoppers implies the need for more focused digital marketing strategies.|
Over 54% of U.S. Adults Purchased Groceries Online in 2022
|Increasing online grocery shopping||Over half of U.S. adults shopping online indicates a major trend towards e-grocery.|
|Improvement of online platforms||The significant user base demands user-friendly, efficient online shopping platforms from retailers.|
|Need for seamless delivery||Efficient, reliable delivery services are necessary to accommodate this significant portion of online shoppers.|
|Enhancing online marketing||Retailers must enhance their online marketing strategies to reach and retain these consumers.|
Online Grocery Sales Set to Hit $146 Billion in 2023, Claiming 15.3% Market Share
|E-grocery is a significant market segment||With 15.3% of the market, online grocery sales are a major revenue source that retailers should prioritize.|
|Investment in digital platforms||The projected online sales signify the importance of efficient, customer-friendly digital platforms.|
|Enhance delivery and logistics||The substantial online sales require optimized delivery and logistics operations.|
|Focus on digital marketing||With online grocery sales on the rise, a comprehensive digital marketing strategy is critical.|
Source: Grocery Dive
Everyday Sees 32 Million Americans Flock to Grocery Stores for Essentials
|High daily traffic in grocery stores||The significant number of daily shoppers implies a steady, strong demand for groceries.|
|Efficient inventory management||With constant high traffic, stores must ensure consistent stock availability of essential items.|
|Effective in-store experience||High daily visits require efficient store layout and fast checkout processes.|
|Importance of customer service||Retailers must provide excellent customer service to attract and retain these daily shoppers.|
Americans Shop for Groceries 1.6 Times Weekly, On Average
|Regular customer visits||Frequent shopping trips indicate retailers need strategies to encourage loyalty and repeat purchases.|
|Streamlining in-store experience||The high frequency of visits necessitates efficient shopping experiences to accommodate repeat shoppers.|
|Personalized offers||Regular shoppers could benefit from personalized discounts or loyalty rewards to incentivize return visits.|
|Optimal inventory management||With frequent shopping, retailers must ensure regular stock replenishment to meet consistent demand.|
The average Grocery Store Trip Costs $155.62 and Takes Under 44 Minutes
|Significant spending per grocery visit||High average spending per trip indicates the importance of providing value for money.|
|Efficient shopping experience||Limited shopping time suggests the need for easy-to-navigate store layouts and fast checkouts.|
|Upselling and cross-selling opportunities||Given the high average spend, retailers should explore opportunities for upselling and cross-selling.|
|Importance of product placement||Effective product placement can encourage higher spending within the short shopping timeframe.|
Millennials Outspend Other Generations on Groceries
|Prioritize Millennial-targeted grocery products||Millennials’ higher grocery spending reflects a preference for fresh, organic, or specialty foods.|
|Enhance online grocery shopping experiences||Millennials exhibit digital savviness, implying they likely favor online grocery shopping.|
|Implement loyalty and reward programs||Millennials’ high spending may indicate an openness to programs that offer savings.|
|Promote sustainable and ethical grocery options||The millennial demographic values sustainability and ethical sourcing, correlating with their spending habits.|