The way Americans shop for groceries is changing rapidly. By 2030, the US online grocery market is projected to reach a value of $59.94 billion. 

This growth won’t slow down anytime soon, with online grocery sales predicted to rise at a 12% annual rate over the coming five years. Notably, 150 million people have already adopted online grocery shopping. 

To offer a clearer picture of these shifts, I have put together some amazing US online grocery shopping statistics and facts about grocery shopping in stores to show how people shop for groceries now. 🛒📈🥦

US Online Grocery Shopping Statistics: The Key Data

  • Online grocery sales are expected to rise from 11.2% in 2022 to 13.6% in 2027 across the U.S.
  • The US online grocery market was valued at $29.40 billion in 2022 and is expected to grow to $59.94 billion by 2030.
  • Online grocery shoppers account for 150 million people, nearly half of the nation, and are expected to grow.
  • Online grocery sales will increase at 12% annual rate over the next 5 years.
  • In 2023, online grocery sales are expected to reach $146 billion.
  • The average US online grocery order is $113, 169% higher than the $42.07 in-store order.
  • 54.3% of U.S. adults bought groceries online in 2022.
  • 40% of consumers order groceries online weekly, and 30% do so monthly.
  • Millennials were the most likely to shop online, with 77% having done so.
  • Millennials were 15% more likely to buy groceries online than Baby Boomers.
  • The average American household spends $5,259 on groceries each year.

Sources: (NASDAQ, Statista,  Coresight: U.S. Online Grocery Survey 2022, Grocery Dive, Creditdonkey, Statista, DriveResearch, CNBC )

Annual Grocery Expenditure of Average American Household Hits $5,259

Important takeaway:

Significant spending on groceriesWith high annual spend on groceries, supermarkets should focus on customer retention strategies.
Opportunity for personalized promotionsRetailers can leverage this data to provide personalized discounts and promotions.
Importance of value for moneyGrocers must provide high-quality products at competitive prices to justify this significant expenditure.
Enhance shopping convenienceSupermarkets should offer convenient shopping experiences to justify regular, high-value purchases.

Source: NASDAQ

150 Million Americans Turn to Online Grocery Shopping, with Growth Expected

Important takeaway:

Digital transformation in grocery shoppingThe large number of online grocery shoppers signifies an important shift towards e-grocery.
Enhancement of e-grocery platformsRetailers should focus on improving their online shopping platforms to cater to this growing demographic.
Expansion of delivery optionsGiven the rise of online grocery shopping, grocers should offer a variety of delivery options.
Invest in digital marketingThe increasing number of online shoppers implies the need for more focused digital marketing strategies.

Source: Statista

Over 54% of U.S. Adults Purchased Groceries Online in 2022

54.3% of U.S. adults had purchased groceries online in the past 12 months in 2022

Important takeaway:

Increasing online grocery shoppingOver half of U.S. adults shopping online indicates a major trend towards e-grocery.
Improvement of online platformsThe significant user base demands user-friendly, efficient online shopping platforms from retailers.
Need for seamless deliveryEfficient, reliable delivery services are necessary to accommodate this significant portion of online shoppers.
Enhancing online marketingRetailers must enhance their online marketing strategies to reach and retain these consumers.

Source: Coresight: U.S. Online Grocery Survey 2022

Online Grocery Sales Set to Hit $146 Billion in 2023, Claiming 15.3% Market Share

Important takeaway:

E-grocery is a significant market segmentWith 15.3% of the market, online grocery sales are a major revenue source that retailers should prioritize.
Investment in digital platformsThe projected online sales signify the importance of efficient, customer-friendly digital platforms.
Enhance delivery and logisticsThe substantial online sales require optimized delivery and logistics operations.
Focus on digital marketingWith online grocery sales on the rise, a comprehensive digital marketing strategy is critical.

Source: Grocery Dive

Everyday Sees 32 Million Americans Flock to Grocery Stores for Essentials

Important takeaway:

High daily traffic in grocery storesThe significant number of daily shoppers implies a steady, strong demand for groceries.
Efficient inventory managementWith constant high traffic, stores must ensure consistent stock availability of essential items.
Effective in-store experienceHigh daily visits require efficient store layout and fast checkout processes.
Importance of customer serviceRetailers must provide excellent customer service to attract and retain these daily shoppers.

Source: Creditdonkey

Americans Shop for Groceries 1.6 Times Weekly, On Average

Important takeaway:

Regular customer visitsFrequent shopping trips indicate retailers need strategies to encourage loyalty and repeat purchases.
Streamlining in-store experienceThe high frequency of visits necessitates efficient shopping experiences to accommodate repeat shoppers.
Personalized offersRegular shoppers could benefit from personalized discounts or loyalty rewards to incentivize return visits.
Optimal inventory managementWith frequent shopping, retailers must ensure regular stock replenishment to meet consistent demand.

Source: Statista

The average Grocery Store Trip Costs $155.62 and Takes Under 44 Minutes

Important takeaway:

Significant spending per grocery visitHigh average spending per trip indicates the importance of providing value for money.
Efficient shopping experienceLimited shopping time suggests the need for easy-to-navigate store layouts and fast checkouts.
Upselling and cross-selling opportunitiesGiven the high average spend, retailers should explore opportunities for upselling and cross-selling.
Importance of product placementEffective product placement can encourage higher spending within the short shopping timeframe.

Source: DriveResearch

Millennials Outspend Other Generations on Groceries

Important takeaway:

Prioritize Millennial-targeted grocery productsMillennials’ higher grocery spending reflects a preference for fresh, organic, or specialty foods.
Enhance online grocery shopping experiencesMillennials exhibit digital savviness, implying they likely favor online grocery shopping.
Implement loyalty and reward programsMillennials’ high spending may indicate an openness to programs that offer savings.
Promote sustainable and ethical grocery optionsThe millennial demographic values sustainability and ethical sourcing, correlating with their spending habits.

Source: CNBC

Grocery Shopping Statistics

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