eBay, a global e-commerce leader, has amassed over 18.3 million seller accounts, highlighting its extensive user base.
In 2022, it recorded revenue of $9.7 billion, reflecting a 9.3% decrease from the previous year. The platform captivates attention worldwide, receiving roughly 722.7 million visits per month.
To underscore its significant role in the online marketplace, let me share the most crucial eBay statistics you should be aware of right away. 🌐💰
eBay Statistics: The Key Data
- eBay has over 18.3 million seller accounts.
- There are 132 million active buyers on eBay worldwide.
- eBay has at least 1.7 billion active listings.
- eBay has an 83.33% customer retention rate.
- eBay receives approximately 722.7 million visits per month, with an average visit duration of 6.8 minutes.
- In 2022, eBay’s revenue was $9.7 billion, a 9.3% decrease from the previous year.
- eBay has only 3.5% of the US retail e-commerce market as of June 2022.
- eBay received 76 out of 100 index points for customer satisfaction.
- Promoted listings generated $319 million in advertising revenue for eBay, while third-party advertising generated $43 million.
- Revenue rose 5% to $2.54 billion in Ebay Inc.’s fiscal second quarter ended June 30, 2023.
- 16.4% of eBay sales are in “Electronics & Accessories,” the top category.
Sources: (Go Banking Rates, Statista, Big Commerce, Similar Web, Business Of Apps, Yahoo, Quora.)
How Many Sellers are on eBay?
According to data from eBay and eBay Forums, there are about 18.3 million sellers on eBay which is a 3.68% decrease from last year, and a 26.21% decrease from the past 7 years from our analysis.
But still, eBay is a great place to start your small business. There are over 18.3 mi
How Many Buyers on eBay
There are over 138 million active buyers on the eBay which is an 11.54% decrease from the last year of 2021 according to eBay’s latest financial report.
As a seller on eBay, it is imperative that you gain an understanding of who these buyers are and what it is that they demand. Let’s have a discussion about some of the most interesting data regarding the number of buyers on eBay and what that means for your business.
Number of eBay Active Buyers
| Period (Quarter) | Active user accounts in millions |
|---|---|
| Q2 ’22 | 138 |
| Q1 ’22 | 142 |
| Q4 ’21 | 147 |
| Q3 ’21 | 152 |
| Q2 ’21 | 156 |
| Q1 ’21 | 166 |
| Q4 ’20 | 165 |
| Q3 ’20 | 163 |
| Q2 ’20 | 161 |
| Q1 ’20 | 174 |
| Q4 ’19 | 174 |
| Q3 ’19 | 174 |
| Q2 ’19 | 173 |
Source: eBay Earning Report Q2 2022
EBay Boasts 18.3 Million Seller Accounts Worldwide.
Important takeaway:
| Insight from Data | Rationale |
| Immense seller diversity on eBay. | With over 18.3 million seller accounts, eBay’s platform is a diverse marketplace with a broad spectrum of sellers offering various products and services. |
| High competition among sellers. | The vast number of accounts implies that sellers need to adopt innovative strategies and maintain high-quality service to stand out. |
| Strong platform trust and scalability. | For such a large number of sellers to use the platform, it suggests that eBay offers a trustworthy and scalable environment for online commerce. |
Source: Go Banking Rates
132 Million Active Buyers Choose eBay Globally.
Important takeaway:
| Insight from Data | Rationale |
| Significant global user base. | 132 million active users imply a vast international audience and reach. |
| eBay remains a dominant online marketplace. | Such a large number of active buyers indicates consistent trust and utility in the platform. |
| Potential for businesses to scale. | A platform with 132 million buyers presents immense opportunities for sellers to expand and prosper. |
Source: Statista
1.7 Billion Active Listings Currently on eBay.
Important takeaway:
| Insight from Data | Rationale |
| Immense product diversity | With 1.7 billion active listings, eBay offers a vast range of products catering to all needs. |
| High seller activity | Such a large number of listings indicate a strong and active seller base on the platform. |
| Potent marketplace appeal | The staggering listing count underscores eBay’s popularity and trust among consumers globally. |
Source: Big Commerce
EBay Holds Strong with 83.33% Customer Retention.
Important takeaway:
| Insight from Data | Rationale |
| Strong customer loyalty | An 83.33% retention rate indicates that a significant majority of eBay’s customers remain loyal. |
| Effective customer experience | Such a high retention rate suggests that eBay provides a satisfactory and engaging user journey. |
| Competitive market positioning | Maintaining over 80% of customers showcases eBay’s distinct advantage and trust in the marketplace. |
722.7M Monthly Visits on eBay; Average Duration: 6.8 Minutes.
Important takeaway:
| Insight from Data | Rationale |
| Outstanding digital engagement | Attracting over 722.7 million visits per month, eBay’s online presence is profoundly impactful in the e-commerce sphere. |
| Significant user interest | An average visit duration of 6.8 minutes suggests users are meaningfully engaging with the platform’s content. |
| Dominant position in the marketplace | Such high traffic and engagement metrics underscore eBay’s leading role in the global online shopping landscape. |
Source: Similar Web
EBay’s 2022 Revenue: $9.7B, Down 9.3% from Prior Year.
Important takeaway:
| Insight from Data | Rationale |
| Revenue contraction in 2022 | The 9.3% decrease in revenue indicates eBay faced challenges or shifts in market dynamics in 2022. |
| Importance of evaluating business strategies | This dip in revenue highlights the need for eBay to assess and possibly recalibrate its business approaches and strategies. |
| Dynamic e-commerce landscape | The revenue change underscores the volatile nature of the e-commerce sector and the constant need for businesses to adapt. |
Source: Business Of Apps
EBay Claims 3.5% of US Retail E-commerce Market, June 2022.
Important takeaway:
| Insight from Data | Rationale |
| A modest share in a competitive landscape | With only 3.5% of the US retail e-commerce market, eBay holds a relatively smaller position in a highly competitive environment. |
| Potential for growth | This percentage points towards a significant room for expansion and capturing a larger market share within the US retail sector. |
| Diversification and niche strategies | The data suggests that eBay might benefit from distinct market strategies or niche segment targeting to bolster its market prominence. |
Source: Statista
EBay Scores 76/100 in Customer Satisfaction Index.
Important takeaway:
| Insight from Data | Rationale |
| Above average customer satisfaction | A score of 76 out of 100 demonstrates that eBay is doing reasonably well in meeting the expectations of its user base. |
| Room for enhancement | While the score is commendable, there’s a clear opportunity for eBay to refine its user experience to achieve even higher satisfaction. |
| A critical factor in competitive positioning | Given the importance of customer satisfaction in e-commerce, this index score is pivotal in gauging eBay’s standing in the marketplace. |
Source: Statista
EBay’s Promoted Listings Earn $319M; Third-Party Ads: $43M.
Important takeaway:
| Insight from Data | Rationale |
| Dominance of promoted listings | The significant $319 million from promoted listings underscores their predominant role in eBay’s advertising revenue stream. |
| Diversified advertising streams | While third-party advertising contributes less, its $43 million denotes eBay’s ability to leverage multiple avenues for revenue. |
| Potential for strategic advertising expansion | The distinct disparity between the two revenue figures suggests room for enhancing third-party advertising strategies for growth. |
Source: Statista
EBay’s Q2 2023 Revenue Jumps 5% to $2.54 Billion.
Important takeaway:
| Insight from Data | Rationale |
| Positive growth trajectory in 2023 | The 5% revenue rise to $2.54 billion showcases a commendable financial performance and growth momentum for eBay Inc. in 2023. |
| Optimistic market response | This growth may reflect favorable market conditions, strategic initiatives, or increased consumer trust during the period. |
| Strong mid-year financial positioning | Achieving such growth by the fiscal second quarter implies a robust financial foundation for eBay Inc. for the remainder of 2023. |
Source: Yahoo
