Coupons have long been a favorite for shoppers looking for deals, and their popularity is only growing in the digital age. Over the past 5 years, the utilization of digital coupons saw a rise of 35.80%.
It’s also worth noting that a vast majority of shoppers, 88% to be exact, turn to coupons or discount codes to save on their purchases.
Let me share the most crucial coupon statistics and trends you should be aware of right away. ✂️🛍️📊.
Coupon Statistics: The Key Data
- 88% of shoppers use a coupon or discount code.
- The use of digital coupons has increased by 35.80% in last 5 years.
- In 2022, 177.9 million Americans redeemed digital coupons.
- Consumers who use digital coupons spend 24% more than those who don’t.
- As of 2023, 57% of shoppers use digital coupons, compared to 43% who use paper coupons.
- By 2027, the market for mobile coupons around the world will be worth $14.8 trillion.
- 38% of people who have a coupon end up buying more than they planned.
- 83% of shoppers say coupons influence their purchasing behavior.
- 39% of consumers purchased a product earlier than intended due to a coupon.
- 39 percent of people used coupons to buy a brand they would not have bought otherwise, and 18 percent used coupons to switch back to a brand they had bought before.
Sources: (Staista, Inmar Intelligence, Balancing Everything, Business Wire, Shopper )
Table of Contents
Coupon Usage Among Shoppers Soars to 88%, Reports Indicate
Important takeaway:
| Leverage coupons and discounts to drive sales | High usage indicates effective strategy to influence purchasing decisions. |
| Develop a robust coupon management system | Efficient tracking can optimize campaign outcomes and customer experience. |
| Frequently update and rotate discount offers | Refreshed promotions can sustain consumer interest and loyalty. |
| Communicate offers effectively to shoppers | Clear and timely communication can ensure optimal coupon usage. |
Source: Staista
Coupons Encourage Impulsive Buying, Resulting in 38% Overspending
Important takeaway:
| Use coupons to encourage larger purchases | Coupons can influence customers to increase their spending. |
| Strategize coupon placement for upselling | Effective positioning can promote higher-priced or additional items. |
| Assess the impact of coupons on shopping behavior | This insight can guide future promotional strategies. |
| Tailor coupons to individual shopping habits | Personalized incentives can enhance customer engagement and sales. |
Source: Inmar Intelligence
Major Influence: 83% of Shoppers’ Purchasing Behavior Driven by Coupons
Important takeaway:
| Integrate coupons into sales strategy | High influence on purchasing behavior indicates a strong promotional tool. |
| Develop personalized coupon campaigns | Tailored incentives can resonate more with individual shoppers. |
| Understand coupon preferences of customer base | Insights can enhance coupon design, distribution, and effectiveness. |
| Monitor coupon usage and its impact | Regular evaluation can optimize promotional efforts and outcomes. |
Source: Inmar Intelligence
39% of Consumers Make Premature Purchases Prompted by Coupons
Important takeaway:
| Utilize coupons to boost immediate sales | Coupons can accelerate purchasing decisions and enhance revenue. |
| Time coupon distribution strategically | Effective timing can influence customer purchase behavior and planning. |
| Identify key products for early purchase incentives | Certain items may be more suited to this promotional approach. |
| Track the influence of coupons on purchasing timelines | This understanding can refine future sales strategies. |
Source: Inmar Intelligence
39% Buy Unfamiliar Brands Due to Coupons; 18% Switch Back to Old Brands
Important takeaway:
| Use coupons to attract new customers | Coupons can effectively drive trial of unfamiliar brands. |
| Employ coupons to regain lapsed customers | Offering incentives can motivate brand switching and re-engage past customers. |
| Understand how coupons influence brand loyalty | This can inform the design of loyalty programs and retention strategies. |
| Monitor brand shifts due to coupon usage | Tracking these changes can help in optimizing future promotional campaigns. |
Source: Inmar Intelligence
Household Items Without Coupons Frustrate 55% of Shoppers
Important takeaway:
| Prioritize coupon availability for household items | Emotional response indicates a strong desire for these discounts. |
| Review coupon policies and restrictions | Clear, customer-friendly policies can reduce frustration and enhance satisfaction. |
| Communicate clearly about coupon usage | Transparency can manage customer expectations and mitigate negative reactions. |
| Assess the impact of coupon unavailability | This can guide future decisions about promotional offerings and strategy. |
Source: Balancing Everything
By 2027, Global Mobile Coupons Market to Skyrocket to $14.8 Trillion
Important takeaway:
| Invest in mobile coupon technology | The predicted market value underscores a significant growth opportunity. |
| Develop mobile-friendly coupon strategies | Mobile accessibility can increase coupon usage and customer satisfaction. |
| Keep abreast of trends in mobile coupon usage | Understanding trends can guide strategic decisions and innovation. |
| Ensure seamless integration of coupons in mobile platforms | User-friendly design can enhance customer experience and engagement. |
Source: Business Wire
Digital Coupon Users Outspend Non-Users by 24%, Study Finds
Important takeaway:
| Prioritize digital coupon strategies | Higher spend from digital coupon users underscores their effectiveness. |
| Encourage digital coupon adoption | Initiatives to transition customers to digital can increase overall spending. |
| Analyze spending patterns of digital coupon users | Insights can inform the creation of more impactful promotional strategies. |
| Tailor digital offerings based on customer preferences | Personalized digital coupons can further boost consumer spending. |
Source: Shopper
