The advent of click-and-collect services is reshaping retail experiences, with projections suggesting 10% of all sales will be fulfilled by this method by 2025.
Currently, click-and-collect contributes to 9.1% of all retail eCommerce sales and is anticipated to witness robust growth, with sales in the United States poised to reach $154.30 billion by 2025.
To detail the prevalence and growth of this service, let me share the most crucial click-and-collect statistics you should be aware of right away. 📦🛍️
Click And Collect Statistics: The Key Data
- 10% of all sales will be fulfilled by click and collect by 2025.
- 67% of consumers in the United States have used click-and-collect.
- Click-and-collect shoppers visit stores 2.5 times more frequently than non-click-and-collect shoppers.
- Click-and-collect accounts for 9.1% of all retail eCommerce sales.
- 34% of retailers have seen an increase in in-store sales since implementing click-and-collect.
- 67 percent of click-and-collect customers who pick up their orders in-store purchase additional items.
- In 2023, US buyers will spend $113.19 billion on click and collect, an 18.1% increase year on year (YoY).
- 23% of online shoppers prefer click and collect to home delivery.
- 42% are now more likely to use click and collect services.
- Click-and-collect sales in the United States will reach $154.30 billion by 2025.
- In May 2020, in-store pickup increased by more than 554% year on year.
Sources: (Kibo Commerce, Insider Intelligence, Cnbc, Barclay Card, Icsc, Bbc, Divante, Business Insider.)
Table of Contents
Forecast 2025: Click-and-Collect to Command 10% of All Sales.
Important takeaway:
| Insight from Data | Rationale |
| Significant growth in click and collect | The forecast suggests a shift towards customers preferring this method, showcasing its rising importance. |
| Retailers need to invest in infrastructure | A rise to 10% means businesses must bolster their systems to meet this demand, ensuring seamless processes. |
| Changes in customer shopping behavior | The move towards click and collect reflects evolving consumer preferences and the importance of adapting to these changes. |
Source: Kibo Commerce
Majority Move: 67% of U.S. Consumers Opt for Click-and-Collect.
Important takeaway:
| Insight from Data | Rationale |
| Vast majority adopts click-and-collect | The percentage reflects a significant embrace of this method, suggesting it has become a primary choice for many. |
| Traditional shopping methods are challenged | With two-thirds opting for click-and-collect, other purchasing methods may be experiencing a decline. |
| Retailers need to prioritize this service | Such a high adoption rate implies that not offering click-and-collect could result in missed business opportunities. |
Source: Insider Intelligence
Store Frequency Doubles: Click-and-Collect Users Visit 2.5x More.
Important takeaway:
| Insight from Data | Rationale |
| Click-and-collect amplifies in-store visits | The frequency at which these shoppers visit indicates a direct correlation with this service. |
| Non-click-and-collect users lag in store engagement | Traditional shoppers are potentially missing out on the benefits and convenience of the service, resulting in fewer store visits. |
| Retailers stand to gain from promoting click-and-collect | Enhancing and marketing this service can drive foot traffic, increasing potential sales opportunities. |
Source: Cnbc
Ecommerce Evolution: Click-and-Collect Captures 9.1% of Sales.
Important takeaway:
| Insight from Data | Rationale |
| Click-and-collect captures a significant market share | While it might seem a single-digit percentage is small, in the vast world of eCommerce, 9.1% is notably substantial. |
| Retailers can’t overlook the click-and-collect niche | Despite the dominance of direct delivery methods, there’s a solid consumer base relying on click-and-collect. |
| Growth potential in integrating click-and-collect | As it represents a sizeable chunk of eCommerce, there’s potential for retailers to further capitalize on this trend. |
Source: Insider Intelligence
In-Store Boost: 34% Retailers Report Rise Post Click-and-Collect Integration.
Important takeaway:
| Insight from Data | Rationale |
| Click-and-collect boosts in-store sales | A third of retailers witnessing an uptick underscores the tangible benefits of offering this service. |
| Click-and-collect is more than just an eCommerce strategy | It’s not merely about online sales; integrating the service can indirectly rejuvenate physical store performance. |
| Early adopters of click-and-collect reap benefits | Those retailers who’ve integrated this method are already seeing its impact, implying a competitive edge for early movers. |
Source: Barclay Card
Upsell Success: 67% of Click-and-Collect Users Make Additional In-Store Purchases.
Important takeaway:
| Insight from Data | Rationale |
| Click-and-collect serves as a sales catalyst | Over half of customers using the service make additional purchases, revealing its power to drive impulse buying. |
| Stores benefit from dual-channel shoppers | The service not only facilitates online shopping but also increases foot traffic and in-store sales. |
| Merchandising strategies can target click-and-collect users | Given the high rate of additional purchases, retailers can tailor in-store displays to entice these specific customers. |
Source: Icsc
2023 Trend: U.S. Click-and-Collect Spending Surges 18.1% YoY to $113.19B.
Important takeaway:
| Insight from Data | Rationale |
| Click-and-collect is an accelerating trend | The substantial 18.1% YoY growth underlines the swiftly expanding popularity of this shopping method among US buyers. |
| Retailers are reaping rewards from click-and-collect | The whopping $113.19 billion expenditure highlights that integrating this service can significantly bolster revenues. |
| Consumer behavior shifts towards convenience | The rising figures suggest buyers are valuing the blend of online convenience with the immediacy of in-store pickup. |
Source: Insider Intelligence
Shoppers’ Choice: 23% Prioritize Click-and-Collect Over Home Delivery.
Important takeaway:
| Insight from Data | Rationale |
| A sizable fraction chooses click-and-collect over delivery | Nearly a quarter of online shoppers are leaning towards the convenience of store pickups rather than home deliveries. |
| Home delivery is not the unanimous preference | Despite the surge in online shopping, a significant segment still values the experience or immediacy of in-store pickup. |
| Retailers need a dual approach | Catering to both delivery and click-and-collect is imperative to tap into diverse consumer preferences. |
Source: Bbc
Growing Traction: 42% Show Elevated Likelihood to Use Click-and-Collect.
Important takeaway:
| Insight from Data | Rationale |
| Nearly half are gravitating towards click-and-collect | The notable 42% inclination showcases a transformative shift in consumer behavior towards this shopping modality. |
| Traditional shopping dynamics are being redefined | With a significant segment leaning towards click-and-collect, retailers must recalibrate their strategies accordingly. |
| The retail landscape is evolving at an unprecedented rate | Such a swift uptake emphasizes the need for businesses to stay agile and adapt to consumers’ evolving preferences. |
Source: Divante
Future Insight: U.S. Click-and-Collect to Surge to $154.30B by 2025.
Important takeaway:
| Insight from Data | Rationale |
| Click-and-collect is set to dominate the US market | A staggering figure of $154.30 billion underscores the profound impact and growth trajectory of this service. |
| The future of retail hinges on hybrid shopping solutions | The projected sales emphasize the seamless merger of online and offline shopping experiences as the new norm. |
| Retailers must recalibrate for a click-and-collect future | With such a sizable market cap on the horizon, businesses must gear up to cater to this burgeoning demand. |
Source: Business Insider
