Amazon, one of the world’s leading e-commerce platforms, is home to a thriving community of third-party sellers. In 2023, over 2.5 million third-party sellers from around the globe are utilizing Amazon’s platform to reach a wider audience.
Amazon’s third-party seller revenue reached $32.33 billion in Q2 2023, an 18% increase year over year from $27.38 billion, demonstrating the sizeable revenue these sellers generate. Furthermore, 60% of Amazon’s product sales come from third-party sellers.
To provide a clearer perspective, let me share the most crucial Amazon third party seller statistics you should be aware of right away. 🌐📈
Amazon Third Party Seller Statistics: The Key Data
- There are over 2.5 million third-party Amazon sellers worldwide in 2023.
- 60% of Amazon’s product sales come from third-party sellers.
- Amazon’s third-party seller revenue was $117.7 billion in 2022, accounting for 23% of total revenue.
- Amazon’s third-party seller revenue was $32.33 billion in Q2 2023, up 18% year on year from $27.38 billion.
- More than 4.1 billion products were sold in the United States, with an average of 7,800 sold every minute.
- Amazon sellers averaged more than $230,000 in sales.
- 50% of third-party online retailers who sell with Amazon say Amazon sells products that compete directly with theirs.
- Third-party sellers are growing at a rate of 52% per year on average.
- 76% of Amazon sellers turn a profit.
- About 94% of Amazon sellers use the Fulfillment by Amazon service.
Source: (TheStreet, Statista, Amazon, eDesk, Retail Dive, Globe Newswire, Jungle Scout.)
Table of Contents
2.5 Million Third-Party Sellers on Amazon Globally in 2023.
Important takeaway:
| Insight from Data | Rationale |
| Global e-commerce is diversifying rapidly. | Amazon’s vast third-party seller base reflects global e-commerce dynamism. |
| Amazon remains a dominant platform for sellers. | High numbers suggest enduring trust and reliability of the Amazon marketplace. |
| Potential for intense market competition. | With millions selling, differentiation and innovation are essential for success. |
Third-Party Sellers Contribute 60% of Amazon Product Sales.
Important takeaway:
| Insight from Data | Rationale |
| Third-party sellers are Amazon’s backbone. | A majority of product sales indicates their pivotal role. |
| Amazon’s platform model is more facilitative than proprietary. | The company thrives by empowering others, not just through its products. |
| Customers value diverse and competitive offerings. | High sales from third-party sellers reflect a consumer preference for a wide selection. |
Amazon’s Third-Party Revenue Hits $117.7B in 2022, 23% of Total.
Important takeaway:
| Insight from Data | Rationale |
| Third-party sellers significantly impact Amazon’s earnings. | Their contribution of nearly a quarter to total revenue is non-trivial. |
| Amazon’s business model is multifaceted. | Beyond just sales, other revenue streams play key roles in its financial ecosystem. |
| The platform provides massive economic value for independent sellers. | $117.7 billion revenue highlights the lucrative opportunity Amazon presents for third-party businesses. |
Source: TheStreet
Q2 2023 Third-Party Revenue Jumps 18% YoY to $32.33B.
Important takeaway:
| Insight from Data | Rationale |
| Amazon’s third-party platform is experiencing robust growth. | An 18% YoY increase is indicative of a thriving marketplace. |
| Sellers continue to find substantial value in Amazon’s ecosystem. | The substantial revenue indicates consistent seller commitment and trust. |
| The platform’s resilience and adaptability are evident. | Despite various market challenges, it showcases significant positive momentum. |
Source: Statista
4.1 Billion Products Sold in US: 7,800 Every Minute.
Important takeaway:
| Insight from Data | Rationale |
| The US market exhibits extraordinary consumer activity. | The sheer volume of 4.1 billion products sold highlights this. |
| Continuous demand is evident across diverse products. | An average of 7,800 products per minute points to persistent demand. |
| Speed and efficiency in commerce are critical factors. | To handle such volumes, efficient systems and logistics are imperative. |
Source: Amazon
Average Amazon Seller Records Over $230,000 in Sales.
Important takeaway:
| Insight from Data | Rationale |
| Amazon provides a lucrative platform for its sellers. | Averaging $230,000 in sales showcases substantial business potential. |
| High average sales signify a mature marketplace. | Such figures suggest sellers often have well-established operations and strategies. |
| It underscores the importance of e-commerce in modern business. | Such high sales figures emphasize the indispensability of online retail platforms. |
Source: Amazon
50% of Amazon’s Third-Party Retailers Face Direct Competition.
Important takeaway:
| Insight from Data | Rationale |
| Amazon operates both as a partner and competitor. | Half of its third-party retailers face direct competition from Amazon itself. |
| Diversification is a key strategy for Amazon. | Engaging in varied product lines ensures Amazon’s market dominance. |
| Third-party sellers need unique value propositions. | Facing competition from Amazon underscores the need for differentiation and innovation. |
Source: eDesk
Third-Party Sellers on Amazon Soar with 52% Annual Growth.
Important takeaway:
| Insight from Data | Rationale |
| The third-party seller market is in a phase of explosive growth. | A 52% annual growth rate indicates a surge in new entrants and business activities. |
| E-commerce platforms are increasingly vital for businesses. | This substantial growth underscores the shifting trend towards online retail platforms. |
| Market dynamics necessitate agile strategies for new and existing sellers. | With rapid growth, staying competitive requires constant evolution and innovation. |
Source: Retail Dive
Profit Turned by 76% of Amazon Sellers in 2023.
Important takeaway:
| Insight from Data | Rationale |
| Amazon remains a favorable environment for profitability. | The high percentage of profitable sellers showcases the platform’s viability. |
| Success on Amazon requires more than just presence. | Though a majority are profitable, there’s a significant portion that struggles, highlighting the need for effective strategies. |
| The platform’s potential, when harnessed correctly, is evident. | Three-quarters turning a profit indicates that with the right approach, success is attainable. |
Source: GlobeNewswire
94% of Sellers Utilize Amazon’s Fulfillment Service.
Important takeaway:
| Insight from Data | Rationale |
| FBA is the gold standard for Amazon sellers. | The overwhelming majority adoption rate speaks to its efficacy and appeal. |
| The convenience and trust in Amazon’s logistics are unmatched. | Such high utilization suggests sellers value the reliability and efficiency of FBA. |
| For many sellers, self-fulfillment may not be viable. | The massive uptake of FBA underscores potential challenges or inefficiencies in managing fulfillment independently. |
Source: Jungle Scout
Learn more: https://www.onlinedasher.com/amazon-statistics/
