10+ Amazon Seller Statistics + How Many Sellers on Amazon?

Amazon is HUGE. There are approximately 9.7 million people selling stuff on there worldwide, and over 2.5 million are actively selling on the platform. That’s wild!

These sellers are seriously raking in the cash. They made a whopping $143 billion in 2023. That’s a boatload of money from people selling stuff on Amazon that they don’t even own.

So yeah, if you’re thinking about getting into online sales, here are some of the most important Amazon seller statistics to know. Let’s dive in! 📈🌍

Table of Contents

Amazon Seller Statistics: The Key Data

There are 9.7 million sellers on Amazon globally.
There are 2.3 million active sellers on the Amazon marketplace.
76% of sellers achieve profitability, with 63% achieving profitability within the first year.
60% of Amazon’s sales are generated by independent sellers.
55% of sellers have monthly sales of over $5,000.
Amazon earned approximately 117.72 billion dollars in third-party seller services in 2022.
61% of sellers sell through at least one additional channel.

Amazon FBA Seller Statistics

73% of Amazon sellers use Fulfillment by Amazon (FBA).
46% of Amazon sellers have an Amazon FBA success rate between 11% and 25% on average.
27% of FBA sellers on Amazon have profit margins exceeding 20%.

There are 9.7 million sellers on Amazon globally

There are 2.3 million active sellers on the Amazon marketplace

76% of sellers achieve profitability, with 63% achieving profitability within the first year

60% of Amazon's sales are generated by independent sellers

55% of sellers have monthly sales of over $5,000

Amazon earned approximately 117.72 billion dollars in third-party seller services in 2022

61% of sellers sell through at least one additional channel

73% of Amazon sellers use Fulfillment by Amazon (FBA)

46% of Amazon sellers have an Amazon FBA success rate between 11% and 25% on average

27% of FBA sellers on Amazon have profit margins exceeding 20%

Source: (EDesk, Thrive My Way, SellerApp, Amazon, Jungle Scout, The Street, Statista, AirisX.)

9.7 Million Sellers Now Operating Globally on Amazon Platform.

Source: eDesk

Amazon Marketplace Boasts 2.3 Million Active Sellers.

Source: Thrive My Way

76% of Amazon Sellers Profitable; 63% in First Year Alone.

Source: SellerApp

Independent Sellers Drive 60% of Amazon’s Total Sales.

Source: Amazon

55% of Amazon Sellers Report Monthly Sales Above $5,000.

Source: Jungle Scout

Amazon Rakes in $117.72 Billion from Third-Party Seller Services in 2022.

Source: The Street

61% of Amazon Sellers Expand to At Least One Additional Channel.

Source: Jungle Scout

73% of Amazon’s Sellers Rely on Fulfillment by Amazon (FBA) Service.

Source: Statista

Average Amazon FBA Success Rate Lingers Between 11%-25% for 46% Sellers.

Source: AirisX

27% of FBA Sellers Reap Over 20% Profit Margins on Amazon.

Source: Jungle Scout

Learn more about Amazon: Amazon Data

Amazon Third Party Seller Statistics: The Key Data

There are over 2.5 million third-party Amazon sellers worldwide as per recent data.
61% of Amazon’s product sales come from third-party sellers.
Amazon’s third-party seller revenue was $140.05 billion in 2023, up 19% from previous year.
Amazon’s third-party seller revenue was $43.56 billion in Q4 2023, up 18% year on year from $36.34 billion.
More than 4.1 billion products were sold in the United States, with an average of 7,800 sold every minute.
Amazon sellers averaged more than $230,000 in sales.
50% of third-party online retailers who sell with Amazon say Amazon sells products that compete directly with theirs.
Third-party sellers are growing at a rate of 52% per year on average.
76% of Amazon sellers turn a profit.
About 94% of Amazon sellers use the Fulfillment by Amazon service.