Amazon, the global e-commerce behemoth, has a vast network of sellers contributing to its extensive product range. The platform houses approximately 9.7 million sellers worldwide, with 2.3 million of them actively participating in the Amazon marketplace.
These active sellers play a significant role in Amazon’s economic dynamics, contributing to the substantial revenue from third-party seller services, which amounted to approximately $117.72 billion in 2022.
To delve deeper into this, I’d like to share the most compelling Amazon seller statistics that are crucial to note immediately. 📈🌍
Amazon Seller Statistics: The Key Data
- There are 9.7 million sellers on Amazon globally.
- There are 2.3 million active sellers on the Amazon marketplace.
- 76% of sellers achieve profitability, with 63% achieving profitability within the first year.
- 60% of Amazon’s sales are generated by independent sellers.
- 55% of sellers have monthly sales of over $5,000.
- Amazon earned approximately 117.72 billion dollars in third-party seller services in 2022.
- 61% of sellers sell through at least one additional channel.
Amazon FBA Seller Statistics
- 73% of Amazon sellers use Fulfillment by Amazon (FBA).
- 46% of Amazon sellers have an Amazon FBA success rate between 11% and 25% on average.
- 27% of FBA sellers on Amazon have profit margins exceeding 20%.
Source: (EDesk, Thrive My Way, SellerApp, Amazon, Jungle Scout, The Street, Statista, AirisX.)
Table of Contents
9.7 Million Sellers Now Operating Globally on Amazon Platform.
Important takeaway:
| Insight from Data | Rationale |
| Amazon offers a vast global marketplace. | Millions of sellers indicate its massive scale and reach. |
| High competition among sellers on Amazon. | A large number suggests fierce competition for visibility and sales. |
| E-commerce platforms are in global demand. | The sheer number of sellers implies a strong global interest in online selling. |
Source: eDesk
Amazon Marketplace Boasts 2.3 Million Active Sellers.
Important takeaway:
| Insight from Data | Rationale |
| Amazon’s platform retains a strong active user base. | Millions of active sellers denote consistent platform engagement. |
| Not all registered sellers are consistently active. | The discrepancy between total and active sellers indicates varying levels of commitment. |
| Continuous strategies are needed to stay competitive. | Given the millions of active sellers, constant innovation is crucial to remain visible and relevant. |
Source: Thrive My Way
76% of Amazon Sellers Profitable; 63% in First Year Alone.
Important takeaway:
| Insight from Data | Rationale |
| Amazon provides a conducive platform for profitability. | The majority of sellers achieving profitability suggests a supportive marketplace structure. |
| Rapid profitability is attainable on Amazon. | Most sellers don’t need multiple years to turn a profit, indicating efficient operations. |
| A significant minority still struggles with profitability. | Despite the platform’s advantages, there remains a portion that doesn’t achieve immediate success. |
Source: SellerApp
Independent Sellers Drive 60% of Amazon’s Total Sales.
Important takeaway:
| Insight from Data | Rationale |
| Independent sellers are a vital part of Amazon’s ecosystem. | Their contribution to the majority of sales underscores their significance. |
| Amazon’s platform offers a level playing field. | Independent sellers, not just Amazon, can thrive and drive major sales. |
| Diversified sales sources enhance Amazon’s business model. | Relying on various sellers ensures a broad product range and stable revenue streams. |
Source: Amazon
55% of Amazon Sellers Report Monthly Sales Above $5,000.
Important takeaway:
| Insight from Data | Rationale |
| A majority of sellers achieve significant monthly revenue. | The platform’s potential for profitability is evident from the sellers’ earnings. |
| Amazon’s ecosystem supports medium to high-volume sellers. | A substantial portion of sellers surpass a notable monthly sales threshold. |
| The platform demands effective strategies for success. | Achieving this level of sales requires planning, optimization, and understanding of the marketplace. |
Source: Jungle Scout
Amazon Rakes in $117.72 Billion from Third-Party Seller Services in 2022.
Important takeaway:
| Insight from Data | Rationale |
| Amazon’s third-party seller services are a major revenue driver. | Earning over a hundred billion showcases its significance to Amazon’s bottom line. |
| The platform’s monetization strategies for third-party sellers are effective. | Such high revenue implies successful execution of business models and strategies. |
| Third-party sellers are heavily reliant on Amazon’s suite of services. | The vast revenue indicates sellers are investing significantly in Amazon’s offered services to enhance their operations. |
Source: The Street
61% of Amazon Sellers Expand to At Least One Additional Channel.
Important takeaway:
| Insight from Data | Rationale |
| Amazon sellers diversify their selling platforms. | A majority leveraging multiple channels signifies strategic diversification. |
| Relying solely on Amazon isn’t the norm for many sellers. | The fact that over half explore additional avenues emphasizes the importance of not putting all eggs in one basket. |
| The e-commerce landscape demands a multi-channel approach for resilience. | The trend suggests sellers recognize the need to spread risk and maximize reach. |
Source: Jungle Scout
73% of Amazon’s Sellers Rely on Fulfillment by Amazon (FBA) Service.
Important takeaway:
| Insight from Data | Rationale |
| Amazon’s FBA is a predominant choice for seller fulfillment. | The significant percentage uptake underscores FBA’s appeal and trustworthiness. |
| The convenience and advantages of FBA are widely recognized. | With almost three-quarters of sellers using it, FBA’s benefits are evidently compelling. |
| Sellers prioritize efficient logistics and customer satisfaction. | Choosing FBA suggests a seller focus on timely deliveries and a seamless customer experience. |
Source: Statista
Average Amazon FBA Success Rate Lingers Between 11%-25% for 46% Sellers.
Important takeaway:
| Insight from Data | Rationale |
| Success with FBA varies among Amazon sellers. | Almost half have a relatively modest success rate, indicating the complexity and competition within the FBA system. |
| There’s room for optimization and growth in FBA utilization. | A success rate of 11% to 25% suggests many sellers can further leverage FBA’s potential. |
| Continuous adaptation and learning are crucial in the FBA landscape. | Given the range in success rates, it’s imperative for sellers to constantly refine their FBA strategies. |
Source: AirisX
27% of FBA Sellers Reap Over 20% Profit Margins on Amazon.
Important takeaway:
| Insight from Data | Rationale |
| A significant fraction of FBA sellers achieve robust profit margins. | With over a quarter surpassing 20%, FBA can lead to profitable outcomes. |
| Many FBA sellers operate with slimmer margins. | Given that less than a third exceed a 20% margin, competition and costs may limit others’ profitability. |
| Mastery of FBA logistics and market understanding is crucial. | Those achieving high margins likely excel in operational efficiency and market positioning. |
Source: Jungle Scout
Learn more about Amazon: Amazon Data
