Amazon isn’t just conquering the online marketplace; it’s reshaping the way we experience in-store shopping. In 2022, the tech giant saw its physical store sales surge by a remarkable 12.5%, raking in almost $19 billion from physical retailing worldwide. 


Let me share the most crucial Amazon Go statistics you should be aware of right away.

Amazon Go Statistics: The Key Data

  • Amazon’s physical store sales increased 12.5% in 2022.
  • Net sales from Amazon’s physical retailing has reached nearly $19 billion globally in 2022.
  • 59% of shoppers in the US think that Amazon Go will hurt other stores.
  • 54% of customers who visited an Amazon Go said their visit was “excellent.”
  • Only 28% of people visited an Amazon Go location.
  • Approximately 20% of shoppers had never heard of the Amazon Go store. 
  • As of 2023, Amazon Go has 43 locations in Seattle, Chicago, London, and New York City.
  • Amazon spent more than $1 million on hardware for the first Amazon Go location.
  • 35% of Millennials and Generation Xers polled by Piplsay believe Amazon Go-style stores will be successful.
  • Amazon Go customers spend between $7 and $15 per shopping trip on average.

Sources: (Winsight Grocery Business, Forrester Research, Grocery Dive, Supermarket News, Academic Accelerator, Vested Finance, Retail Dive.)

Amazon Physical Store Sales Jump 12.5% in 2022.

Important takeaway:

Insight from DataRationale
Significant growth in offline presence.Shift in consumer behavior towards in-person shopping.
Diversification of Amazon’s revenue stream.Less reliance on online channels boosts resilience.
Competitive landscape in retail is shifting.Traditional retailers face enhanced challenges from tech giants.

Source: Winsight Grocery Business

Amazon’s Physical Retail Nets $19 Billion Globally in 2022.

Important takeaway:

Insight from DataRationale
Amazon’s physical retailing remains a major channel.Despite digital dominance, brick-and-mortar stores held strong financial significance.
Global market values physical store experiences.Physical retail success indicates a demand for in-person shopping experiences.
Amazon is diversifying its revenue streams.Beyond e-commerce, Amazon taps into traditional retail channels to widen its reach.

Source: Forrester Research

59% of US Shoppers View Amazon Go as Retail Threat.

Important takeaway:

Insight from DataRationale
Amazon Go is perceived as a significant competitor in retail.Majority of US shoppers recognize its disruptive potential in the market.
Traditional retailers need to innovate to retain market share.Given the threat perception, status quo may lead to a loss of customers.
The convenience of Amazon Go is resonating with consumers.The high percentage indicates that its model offers something compelling to the shoppers.

Source: Grocery Dive

54% Rate Amazon Go Visit as “Excellent” Experience.

Important takeaway:

Insight from DataRationale
Amazon Go is setting a high standard for retail experience.Over half of the visitors found their experience outstanding.
Positive experiences can lead to repeat business for Amazon Go.High satisfaction often translates to customer loyalty and retention.
Competing retailers must prioritize user experience.To match or exceed Amazon Go, focus on improving store experiences is crucial.

Source: Supermarket News

Only 28% Have Visited an Amazon Go Store in 2022.

Important takeaway:

Insight from DataRationale
Amazon Go’s reach is still limited in the broader market.Less than a third of the surveyed individuals have visited.
There’s potential for Amazon Go to expand its audience.The large untapped market suggests growth opportunities.
Awareness doesn’t necessarily translate to store visits.Despite its brand presence, many have yet to experience the store firsthand.

20% Shoppers Unaware of Amazon Go Store’s Existence.

Important takeaway:

Insight from DataRationale
There’s a segment of the market untouched by Amazon Go’s branding.A fifth of shoppers remain unaware of the Amazon Go concept.
Amazon Go can benefit from increased marketing efforts.Enhancing brand awareness can further penetrate the potential market.
Not all shoppers are aligned with tech-driven retail trends.Traditional shopping habits and limited exposure might keep some consumers uninformed.

Source: Supermarket News

2023: 43 Amazon Go Stores Across Four Major Cities.

Important takeaway:

Insight from DataRationale
Amazon Go is strategically targeting major global cities.Seattle, Chicago, London, and NYC are influential urban centers with dense populations.
The brand is expanding its global footprint.Presence in both U.S. and U.K. indicates international growth ambitions.
City dwellers are a primary target audience for Amazon Go.High concentration in major cities implies a focus on urban consumers’ needs and lifestyles.

Source: Academic Accelerator

Amazon Go’s Debut Store Topped $1 Million in Hardware.

Important takeaway:

Insight from DataRationale
Amazon heavily invested in its pioneer Amazon Go store.The seven-figure hardware expense indicates a significant financial commitment.
High initial costs hint at advanced technology usage.Such a budget suggests the integration of cutting-edge tech for a seamless shopping experience.
Future scalability may rely on cost reduction strategies.While the initial investment is high, optimizing costs would be essential for wider expansion.

Source: Vested Finance

35% of Millennials, Gen Xers See Amazon Go’s Success.

35% of Millennials and Generation Xers polled by Piplsay believe Amazon Go-style stores will be successful

Important takeaway:

Insight from DataRationale
A significant portion of younger generations sees potential in Amazon Go.Over a third of the polled age groups expect Amazon Go-type stores to thrive.
Skepticism remains among a majority of these demographics.Despite the optimism, 65% remain uncertain or unconvinced of its widespread success.
Market education and engagement might boost confidence levels.Addressing concerns and enhancing store experiences may swing opinions more favorably.

Source: Supermarket News

Average Amazon Go Spend: $7-$15 Per Trip.

Important takeaway:

Insight from DataRationale
Amazon Go attracts modest spending per shopping trip.Shoppers tend to make smaller, more frequent purchases rather than bulk buying.
The store model caters to quick and essential shopping.Price range indicates a focus on daily essentials or quick grabs rather than extensive shopping.
Price optimization is key to maximizing revenue.Given the spending habits, product pricing and promotions can significantly influence total earnings.

Source: Retail Dive

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