Amazon Fresh is used for online grocery delivery by approximately 48 million people, making it a cornerstone of the modern e-commerce landscape.
With its expansion, it boasts over 40 stores across the United States as of Q1 2023. Impressively, 26% of online grocery delivery users in the U.S. have pledged their loyalty, stating they will opt for Amazon Fresh again.
Let me share the most crucial Amazon Fresh statistics you should be aware of right away.
Amazon Fresh Statistics: The Key Data
- Around 150 million people shop for groceries online.
- Amazon Fresh is used by approximately 48 million people for online grocery delivery.
- 32% of non-Prime shoppers bought groceries online from Amazon Fresh or Amazon.com, compared to 55% of Prime shoppers.
- Amazon Fresh’s revenue in 2022 was $4.96 billion, a 5.7% increase from 2021.
- 26% of online grocery delivery users in the United States say they will use Amazon Fresh again.
- Amazon Fresh has over 40 stores in the United States as of Q1 2023.
- 78% of the people who buy groceries online know about Amazon Fresh.
- Only 31% of Amazon Fresh shoppers were “affluent savers,” “value seekers,” “persevering parents,” and “frugal epicureans.”
- Amazon reported a 6% increase in physical store sales.
- Amazon Fresh is used by 15% of UK online grocery delivery users.
Sources: (Statista, Business Insider, Winsight Grocery Business, ECC Media, Q4.)
Table of Contents
Learn more: Amazon Statistics
150 Million People Now Shop for Groceries Online.
Important takeaway:
| Insight from data | Rationale |
| Significant online grocery adoption | A large number of people have transitioned to online shopping, suggesting a strong market presence. |
| High potential for e-grocery business growth | With 150 million already shopping, the sector has a massive audience to cater to and expand. |
| Traditional grocery stores face stiff competition | The shift towards online suggests a changing consumer preference and challenges for brick-and-mortar stores. |
Source: Statista
Amazon Fresh Serves 48 Million Online Grocery Shoppers.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh is a major player in online grocery delivery | Almost a third of online grocery shoppers use this platform, indicating its dominance and wide acceptance. |
| E-grocery platforms face stiff competition from Amazon | With 48 million users, other platforms must innovate to compete effectively against Amazon Fresh. |
| Brand trust and infrastructure play crucial roles | Amazon’s established reputation and logistics might be key factors driving its large user base in e-groceries. |
Amazon Fresh Captures 32% of Online Grocery Market.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh commands a significant market share | Nearly one-third of e-grocery users prefer Amazon Fresh, denoting its strong positioning in the market. |
| Diverse choices exist in the online grocery space | The remaining 68% are split among other platforms, indicating a diverse competitive landscape. |
| Brand loyalty and service quality are crucial for growth | A sizable percentage choosing Amazon Fresh underscores the importance of consistent service and trust in this sector. |
Source: Business Insider
Amazon Fresh’s 2022 Revenue Hits $4.96 Billion, Up 5.7%.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh is experiencing steady financial growth | A nearly 6% annual increase suggests a resilient and expanding business model. |
| Consumer preference for Amazon Fresh remains strong | Continued revenue growth implies sustained customer trust and consistent service delivery. |
| The e-grocery market is likely thriving overall | Amazon Fresh’s financial upswing is indicative of the broader health and potential of the online grocery sector. |
Source: Winsight Grocery Business
26% of U.S. Online Grocery Users to Stick with Amazon Fresh.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh has notable user loyalty | Over a quarter expressing intent to return is a testament to the platform’s ability to satisfy customers. |
| There’s significant competition in the U.S. e-grocery space | With 74% potentially exploring other options, the market presents diverse choices and fierce competition. |
| Continuous improvement is key for Amazon Fresh’s growth | While having a loyal base, there’s still a sizable portion to convince, underscoring the need for ongoing enhancements. |
Source: Statista
Amazon Fresh Expands: Over 40 U.S. Stores as of Q1 2023.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh is solidifying its omnichannel retail strategy | Operating 40+ stores indicates a strategic blend of online and offline commerce, enhancing consumer reach. |
| The company is investing in brick-and-mortar experiences | Despite being an e-commerce giant, Amazon sees value in physical store interactions and their potential returns. |
| Consumers desire a hybrid shopping experience | The expansion suggests that consumers appreciate the blend of online convenience with tangible in-store experiences. |
Source: ECC Media
78% of Online Grocery Buyers Recognize Amazon Fresh.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh boasts an impressive brand recognition | Nearly 8 out of 10 online grocery shoppers are aware of Amazon Fresh, highlighting its strong market presence. |
| Effective branding and marketing efforts are evident | Such high brand awareness suggests successful marketing strategies and campaigns by the company. |
| A considerable opportunity exists for customer conversion | While awareness is high, converting this into consistent sales and loyalty remains an ongoing challenge and opportunity. |
Amazon Fresh’s Key Personas: Affluent Savers, Value Seekers Lead the Way.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh attracts a diverse shopper base | Despite top personas, the majority of shoppers fall outside these four categories, indicating a broad audience appeal. |
| The platform particularly resonates with specific financial mindsets | “Affluent savers” and “value seekers” suggest Amazon Fresh meets both premium and budget-conscious needs effectively. |
| Family and culinary interests play roles in shopping behaviors | The presence of “persevering parents” and “frugal epicureans” indicates the platform caters to varied lifestyle and culinary preferences. |
Source: Winsight Grocery Business
Amazon Sees 6% Surge in Physical Store Sales.
Important takeaway:
| Insight from data | Rationale |
| Amazon’s brick-and-mortar strategy is proving effective | A 6% rise suggests that Amazon’s foray into physical retail is resonating with consumers and driving sales. |
| The retail landscape is not purely digital-centric | Despite being a digital giant, Amazon’s growth in physical stores indicates the continued value and relevance of in-person shopping experiences. |
| Continuous blending of online and offline is key to retail success | Amazon’s growth in both domains emphasizes the importance of an omnichannel approach in modern retail strategies. |
Source: Q4
Amazon Fresh Grabs 15% of UK’s Online Grocery Users.
Important takeaway:
| Insight from data | Rationale |
| Amazon Fresh has secured a foothold in the UK’s e-grocery sector | Capturing 15% of the user base demonstrates the platform’s successful entry and acceptance in the UK market. |
| There’s significant competition and market diversity | The vast majority (85%) using other services indicates a diverse and competitive online grocery landscape in the UK. |
| Potential for growth remains high for Amazon Fresh | With a considerable portion of the market untapped, there are ample opportunities for expansion and increased market share. |
Source: Statista
